FOR IMMEDIATE RELEASE
February 23, 2009
Show+Tell Re-launches Digital Out-of-Home Media Production Services
S+T unveils news website designed specifically for digital out-of-home offering
New York, NY - Show+Tell (S+T) today announced the rebranding of its digital out-of-home media services, including its new website www.showandtell.com/dooh. The new site is focused on the company’s digital out-of-home (DOOH) media offering for brands, agencies, networks and technology providers.
With deep roots in the digital signage industry, S+T has been offering a variety of creative services exclusively for this space for more than 10 years. Its creative studio designs, directs, produces, and optimizes DOOH content for a variety of venues and brands.
“Many marketers increasingly realize the value of the digital out-of-home space, but at the same time are hesitant to navigate the medium’s complexities,” said Philip Lenger, President and Founder of Show+Tell. “We can simplify DOOH media production for agencies and brands, thanks to our unique insight and history with digital signage. We understand it’s unlike other media and we know how to navigate DOOH’s technical and production nuances, while helping creatives exploit the customized opportunities inherent in the medium.”
Show+Tell will serve as a production resource for agencies and brands. The S+T team will take direction from the creative lead and then adapt the campaign to the DOOH network(s). S+T can also serve as a content partner for the DOOH networks and technology providers. S+T’s specific expertise lies in its keen ability to address the various production considerations for DOOH, retail and place-based networks including:
- Screen shapes and sizes
- Viewing distance
- Dwell time and spot length
- Audio
- Technology
Show+Tell frequently counsels clients on the digital out-of-home media space. The agency has partnered with many leading agencies to adapt traditional print, broadcast and web campaigns into dynamic spots for various venues and environments.
This week Show+Tell will be attending Digital Signage Expo 2009 in Las Vegas. Phil Lenger will share his unique insight on digital signage content during his presentation - “How to Develop a Great Creative Strategy.” His session will take place during Content Day on Tuesday, February 24th at 2:30pm. In addition, S+T content will be on display in Dynamax’s newly-designed booth (#1217).
About Show+Tell
Show+Tell (S+T) is the leading digital out-of-home (DOOH) media production resource for creative agencies. Its efficiencies allow clients to easily unleash the potential of this highly targeted and effective medium. S+T’s unique insight enables the firm to easily adapt campaigns to a variety of formats, across multiple digital networks. As a result, the digital out-of-home content is customized across countless venues, ensuring the greatest impact on the client’s audience. Based in New York City, S+T has partnered with many agencies and brands to design, direct and produce a variety of DOOH content for leading brands including ABC, Babies "R" Us, Coca-Cola, DreamWorks, HSBC, JPMorgan Chase, LG, M&Ms, Siemens, Target, and Toys "R" Us, among others. For more information, please visit www.showandtell.com/dooh.
Show+Tell
50 West 17th Street
New York, NY 10011
Phone: 212-489-6100
E-Mail: dooh@showandtell.com
Website URL: www.showandtell.com
