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Sign China 2018 - September 19-21 - SNIEC


January 28, 2010

Norton Outdoor Advertising Selects Watchfire For Digital Billboard Along Major Cincinnati Interstate

DANVILLE, Ill. and CINCINNATI, Ohio - Norton Outdoor Advertising, a Cincinnati-based company that has been in the billboard business for more than 60 years and has operated digital billboards for the past three years, has purchased and installed a Watchfire Digital Outdoor board ( The 19mm 14’x48’ billboard is located on I-71 in Cincinnati near the Rookwood Commons shopping and dining area. More than 114,000 cars pass the billboard daily.

Norton’s executive vice president, Mike Norton, selected Watchfire after considering the other qualified manufacturers in the business. “We’ve always been drawn to the image quality and durability of Watchfire’s boards. With the latest release of Watchfire’s Ignite™ Online software, we’re convinced that Watchfire offers outstanding displays, as well as outstanding software, which allows our customers to use this media platform correctly.”

Watchfire operates like a trusted partner and consultant, even working with Norton as a sounding board during the development of Ignite™ Online.

“We first experienced their partnership approach when we were invited to provide input into their software offering. They were able to incorporate everything that we asked for,” explained Norton. “They continued to impress us during this recent installation when they volunteered to help us with brightness tests and other key analyses that were critical to the zoning process. Working with Watchfire has been a great experience and we certainly look forward to working with them again in the future.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For a free video that shows how Watchfire Digital Outdoor manufactures the best-looking, most durable digital billboards in the industry, go to

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 12 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis, Ind. For more information, go to

Watchfire Digital Outdoor
1015 Maple
Danville, IL 61832
Phone: 800-637-2645
Website URL:

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