Wendy’s, Unilever and award winning advertising and interactive agencies take center stage at this year’s content summit
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PRESS RELEASE

FOR IMMEDIATE RELEASE
February 18, 2010

Wendy’s, Unilever and award winning advertising and interactive agencies take center stage at this year’s content summit

New York, NY — An unprecedented number of brands and creative leaders will gather at the 5th Annual Digital Signage Content Strategies Summit, to be held on April 13 and 14 at Mandalay Bay in Las Vegas.

Following the digital signage and digital out-of-home (OOH) industry’s request to have more dialogue with creative leaders, this year’s Summit features an all-star line up, including:

  • Lars Bastholm, Chief Digital Creative Officer, Ogilvy & Mather
  • Kevin Flatt, EVP, Executive Creative Director, Leo Burnett and Arc Worldwide
  • Mark Renshaw, EVP, Digital Strategy Lead, Leo Burnett and Arc Worldwide
  • Sean Cunningham, VP Associate Creative Director, Hill Holliday
  • John McHale, Creative Director, Sapient Interactive
  • Josiah Hobson, Creative Director, Schematic Touch
  • Peter R. Viento, Executive Creative Director, Saatchi & Saatchi X
In addition to those from the agency side, leading brands such as Unilever, Wendy’s, Target, MGM Brand and Jyske Bank (Denmark) will also take the stage.

Digital signage networks may represent an ideal combo of time, place and message, but it is no easy feat to successfully grab the consumer’s attention and influence behavior. Without the right content at the right time, the screens have no value. As the industry is fond to say, content is king while context is queen.

As such, the two-day conference will bring all the content pieces together, from shopper marketing and consumer insights, to creative and production, to network programming,

The forum will showcase content that works, offer tips on leveraging assets across platforms, and provide insights on content strategy and mobile integration.

“For the first time, the Content Summit is being offered as part of The Digital Signage Show lineup” said Yashod Bhardwaj, Project Manager at Strategy Institute. He mentioned, “This conference has been attended by Best Buy, DraftFCB, Altavia, Martin Agency, McKinney, Wal-Mart, Moxie Interactive, TracyLocke, Vox Optima, MediaVest and many other leading brands & agencies interested in sourcing compelling content to enhance customer experience.”

Sponsors for the event include Reflect Systems and X2O Media.

For full event details, please visit http://www.strategyinstitute.com/041210_dscss5/dsp.php

About Strategy Institute
Strategy Institute is a leader in delivering timely knowledge and best practices to the digital signage industry since 2005. The organization was one of the first in the space and continues to support and foster growth of digital signage/narrowcasting through its annual conferences.

Strategy Institute Inc.
230 Park Avenue, 10th Floor
New York City,, NY 10169
Phone: 866.298.9343
E-Mail: bhardwaj@strategyinstitute.com
Website URL: http://www.strategyinstitute.com/041210_dscss5/dsp.php

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