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March 17, 2010

USSC Continues Interaction With APA Planners

The United States Sign Council (USSC) has, since 2007, maintained a strong presence with an expansive exhibit space at every American Planning Association (APA) annual national conference. In April of 2010, the APA conference will be held in New Orleans, and as usual, USSC will be there representing the interests of the on-premise sign industry to the over 8000 land-use planners expected to attend.

The American Planning Association is the largest association of professional land-use and zoning planners in the country and its members routinely become involved in sign code and sign code enforcement issues in the communities they serve throughout the United States.

As many in the sign industry are aware, USSC has a productive involvement in working with the APA in the development of equitable sign codes, and, in fact, has provided the planning association with the USSC Guideline Standards for On-Premise Signs which is the basis for computing sign size, height, and location in the APA signature sign code, Street Graphics and the Law, published in 2004.

At the conference in April, USSC will continue to promote the use of its scientific approach to sign regulation which has now achieved a high degree of acceptance in the planning community. In addition to the USSC Standards for sign size and height, the new USSC Foundation research into proper and effective means of sign lighting will be made available to the planners in attendance.

This research now entails five volumes, and USSC has prepared a special CD containing complete copies of each volume which will be given to each planner at the USSC exhibit booth site. In addition, copies of the latest USSC publication detailing effective measurement procedures for sign luminance and illuminance will be made available, and a unique display consisting of an actual internally illuminated sign will be utilized to demonstrate how illumination measurements are taken, as well as the means to achieving optimum sign illumination levels.

The USSC will be represented at the New Orleans APA event by Nancy Maren, USSC Executive Director; Rick Crawford, USSC Legislative Consultant; USSC President Perry Cook; Board Member Paul Tripp; and Philip Garvey, human factors research associate at Pennsylvania State University and a major contributor to the USSC Foundation research effort.

United States Sign Council ( USSC )
211 Radcliffe Street
Bristol, PA 19007
Phone: 215-785-1922
Website URL:

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