FOR IMMEDIATE RELEASE
April 15, 2010

Work Of International Sign Association 2010 Design Competition Winners’ Reaches Around The Globe

ALEXANDRIA, VA - Three outstanding examples of modern sign design captured the top spots in the International Sign Association’s 2010 Sign Design Competition. For the first time, the voting was open to the public and conducted completely online on www.signs.org. More than 17,000 votes were cast for more than 60 of ISA members’ 2009 completed projects, segmented in three distinct categories ­ signage for entertainment venues, restaurants/bars, and specialty retail/boutique shops.

“This work showcases the level of creativity that our members—professionals in the sign industry—exhibit every day,” said Lori Anderson, President and CEO of the International Sign Association. “The complexity of engineering, the attention to detail, and the desire to create looks that captured the essence of the venue combined to make these winning designs.”

The winners were selected from more than 60 entries. They are:

• Entertainment Venue: Sign Works Co., Ltd., in Bangkok, Thailand, won for its design of the Hard Rock Café Phuket sign. Stretching over 46 feet tall, this 10,000-pound sign was the largest ever constructed by the company. Three engineers spent more than a month designing the structure, which was then fabricated and transported 1,000 miles to the installation site.
• Restaurant/Bar: Kreg Lyles, from Young Electric Sign Co. (YESCO), in Denver, Colo., created the main entrance sign for the Twisted Olive restaurant. The sign featured reverse pan channel letters with border neon on a radiused canopy structure. Neon also lit the signature olive logo.
• Retail/Specialty: Sign Designs’ creation of Grow Marketing’s sign in Joplin, Mo., won for its combination of heavy and industrial sign materials with a clean and modern lettering. This double-sided blade sign was created on a custom corrugated metal background with a three dimensional tree and leaves. The tree was reverse halo lit and the leaves constructed of exposed neon green.