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June 2, 2010

Cooley Technology Powers Times Square


Pawtucket, RI - Cooley Group announces the development of an eco-friendly thin film solar powered billboard system (patent pending). In its first application, the Cooley Group has partnered with Ricoh Americas Corporation, Takara Media, Lamar Advertising and Xunlight Corporation, to install this flexible, lightweight solar powered billboard system. The Ricoh Times Square Billboard is over 6,000 square feet and is constructed from Cooley's Enviroflex® printable billboard substrate, which is integrated with thin film photovoltaic panels making this billboard the first 100% solar powered billboard in Times Square.

P. Robert Siener, Jr., Chairman of the Cooley Group said, "We appreciate the support from Takeshi Watarai of Takara Media and Ben Martish of Lamar Advertising and appreciate Ricoh Americas commitment to be the first user of our new thin film solar billboard system."

The Cooley system integrates thin film photovoltaic panels with Cooley’s proprietary flexible membrane technology, creating a solar powered, electricity-producing system. Jeff Flath, President of the Cooley Group said, “We believe that the opportunities for this system are virtually endless. As the evolution of TFPV (i.e. thin film photovoltaic) technology advances, the integration with our flexible composites will make our products more affordable to a larger percentage of applications. We have been working on thin film photovoltaic integration for the last several years and are now introducing systems for commercial roofing, outdoor advertising, and military tents.

"Bryan Rose, VP of Cooley's Commercial Graphics business says, "These lightweight systems could be installed on some portion of the 450,000 billboards currently in the United States. Each of these billboards would generate clean renewable energy to either power the billboard lighting system or would be sold back to local utility companies through net metering or feed in tariffs programs."

Dr. Xunming Deng, President and CEO of Xunlight said, "Xunlight is very excited about Cooley choosing Xunlight's flexible, lightweight, environmentally friendly thin film photovoltaic product. We are looking forward to working with Cooley on this, and many other projects."

The Cooley Group, established in 1926, designs, develops and manufactures high-performance flexible composites used worldwide in applications such as outdoor advertising, environmental containment, fuel and water tanks, medical products, commercial roofing, signs and awnings. The Cooley Group, with headquarters in Pawtucket, Rhode Island, has multiple manufacturing facilities in Rhode Island and South Carolina. For additional information contact, Cooley Group, 50 Esten Avenue, Pawtucket, RI, 02860, Telephone 800-333-3048, email, web

Ricoh Americas Corporation is a subsidiary of Ricoh Company Ltd., the 73-year-old supplier of office automation equipment and electronics. With sales in excess of $20 billion, Ricoh Americas Corporation is a leading provider of document solutions. RICOH’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. For additional information contact, Ricoh Americas Corporation, 5 Dedrick Place, West Caldwell, NJ 07006, Telephone, 800-22RICOH

Takara Media - For additional information, contact Takara Media, 1501 Broadway, New York, NY 10036, Telephone, 212-719-4178.

Lamar Advertising Company (Nasdaq: LAMR) is a leading owner and operator of outdoor advertising and logo sign displays. Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation's leader in the highway logo sign business, with operations in 19 states and the province of Ontario, Canada. For additional information, contact Lamar Advertising, 5551 Corporate Boulevard, Baton Rouge LA 70808, Telephone, 800-235-2627, website,

Xunlight Corporation located in Toledo, Ohio is a leader in the design, development and manufacturing of flexible and lightweight thin-film silicone solar modules. Xunlight's proprietary wide-web, roll-to-roll PV manufacturing equipment is redefining the industry as a low cost, high throughput solution to large-scale solar cell production. For additional information contact, Xunlight Corporation, 3145 Nebraska Avenue, Toledo, Ohio 43607, Telephone 419-469-8600, website,

Video of this project can be seen at

Cooley Group
50 Esten Avenue
Pawtucket, RI 02860
Phone: 401-721-6215
Website URL:

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