SGIA Survey Shows Retail is a Leading Market for Imagers - The Online Magazine for the Sign Trade.
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Sign China 2018 - September 19-21 - SNIEC


August 18, 2010

SGIA Survey Shows Retail is a Leading Market for Imagers

Full report now available to SGIA members and survey participants

Fairfax, Virginia - SGIA released the 2010 Market Trends Survey Report for the specialty imaging community, offering valuable information about markets served, business concerns and steps made by companies to increase their competitive advantage.

"The survey shows strong evidence that specialty imagers - garment decorators and graphics producers alike - are exploring new markets and opportunities as a way to bolster their businesses," said Dan Marx, SGIA's Vice President of Markets and Technologies. "Further, the survey shows how specialty imaging companies are using sales, management and production initiatives to strengthen their competitive advantage."

The full report, available to all SGIA members and survey participants, includes data such as:
-Technology distribution
-Primary markets served
-Top methods to attract new customers
-Sales and promotion expenditures

According to the US report, about 71 percent of imagers agree that referrals are a very effective way to attract new customers, while only about 3 percent rely on online directory listings for new business. To increase their competitive advantage in production, 37.6 percent of all imagers are adding finishing capabilities to their businesses - up from 29.1 percent in 2009.

The survey also concludes that retail (direct and indirect through ad agencies) continues to be the leading market for graphic imagers (75.7 percent). For garment decorators, educational institutions (77 percent) and corporate branding (72 percent) are among the primary markets served.

To see all of the results from the 2010 Market Trends Survey Report and to stay up-to-date about the industry's hottest trends, SGIA members can access the full report by visiting, Keyword: Survey.

SGIA - Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business.

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Fairfax, VA 22031
Phone: 703.385.1339
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