NEWS: New EFI Ink Co-Branded for 3M MCS Warranty
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PRESS RELEASE

FOR IMMEDIATE RELEASE
October 6, 2010

NEWS: New EFI Ink Co-Branded for 3M MCS Warranty

-- Best-in-Class Warranty Extended to VUTEk GS5000r Output --

FOSTER CITY, California - EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, today announced a new ink for its VUTEk® GS5000r five-meter roll-to-roll digital printer. With EFI’s new ink, co-branded with and qualified by 3M, output from the GS5000r, on 3M media, will meet the requirements of the 3M™ MCS™ Warranty, the premier graphics guarantee in the industry. EFI VUTEk customers will be able to print the same applications they provide today, plus an extended range of applications offered by 3M’s materials, including long-term signage and fleet graphics, as well as reflective applications. The new ink is currently scheduled for commercial release in Q4 2010.

“EFI places a strong emphasis on making our customer’s business successful. As a result of the collaboration between EFI and 3M, this new ink set will help eligible customers create output covered by a best-in-class warranty, which will give our customers a differentiation against the competition,” said EFI President Fred Rosenzweig. “Adding a new 3M qualified ink set to our product portfolio is a great opportunity to showcase our strong partnership.”

“3M and EFI have worked together on piezo inkjet solutions since the mid-1990s. We are excited to announce this new ink as a result of our collaboration, as well as the extension of the 3M™ MCS™ Warranty to VUTEk GS5000r output produced with the new ink, 3M media, and applied according to 3M technical literature,” said Vice President of 3M Commercial Graphics Division, Bob Doughty.

The MCS™ Warranty covers defects in finished graphics’ appearance for up to four years outdoors, including discoloration, fading, cracking, peeling, and other defects that make the graphics unsuitable for their intended purpose and up to five years for vehicle graphics. These inks also come with an extended shelf life of 15 months. The new inks match the high standards of EFI’s current ink set in terms of adhesion and color gamut, and are highly flexible with noticeably lower odor than other UV inks. Warranty-qualifying output will be shown in EFI’s booth (#413) at the 2010 SGIA Expo in Las Vegas (October 13-16), with side-by-side comparative samples. For more information about EFI inks and the EFI VUTEk GS5000r superwide printer, visit www.efi.com/vutek.

About EFI
EFI (www.efi.com) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

About 3M Graphics Market Center
3M Graphics Market Center helps customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies lighting solutions, graphic films and graphic protection, flexible substrates, as well as inks and toners used to create large-format finished graphics that are consistent, reliable and durable. For more information call 1-800-328-3908, go to www.3Mgraphics.com or find us on Facebook at facebook.com/3Mgraphics or @3MGraphics on Twitter.

About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms ­ often in combination ­ to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3m.com or follow @3MNews on Twitter.

The EFI logo, Fiery, VUTEk, and Jetrion are registered trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. Rastek is a trademark of Electronics for Imaging, Inc. in the U.S. and certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.

EFI undertakes no obligation to update information contained herein, including forward-looking statements.

EFI
One VUTEK Place
Meredith, NH 03253
Phone: 603-279-6811
E-Mail: jane.cedrone@efi.com
Website URL: www.efi.com

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