Redfish Advertising Installs Two Watchfire Digital Billboards in Tulsa, Okla. - The Online Magazine for the Sign Trade.
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December 9, 2010

Redfish Advertising Installs Two Watchfire Digital Billboards in Tulsa, Okla.

DANVILLE, Ill. – Redfish Advertising, of Tulsa, Okla., installed two 19mm digital billboards manufactured by Watchfire Digital Outdoor ( The billboards, a 10’x30’ and a 10’x36’, face opposite directions and are located about 1500 feet apart on Interstate 44 between the Yale Avenue and 41st Street exits. This section of I-44 is one of the most highly traveled in the city with a traffic count of over 100,000 vehicles daily.

Redfish Advertising owner Dax Neal said the two digital billboards allow him to sell packages to advertisers who want their message to reach both the east and westbound traffic patterns on I-44 and still only pay for the price of one digital billboard. Advertisers include hotels, a local university, retailers and service providers.

Neal selected his digital billboards from Watchfire because the displays are more vivid and look better. “Watchfire billboards display images with more clarity than competitors,” said Neal. “The white on Watchfire billboards is very white and not muddled like other boards. I can actually display ads with white backgrounds, something I couldn’t do on a competitor’s board because the white would look washed out.”

Vibrancy and color is especially important to Redfish Advertising because the company features local visual artists in promotional spots. “We like to feature artwork because it’s interesting for viewers to look at while also supporting local artists,” said Neal.

“We are excited to have Watchfire digital billboards in the Tulsa market,” said Darrin Friskney, director of Watchfire Digital Outdoor. “Tulsa is a very energetic billboard market and we look forward to seeing our presence grow among independent operators like Redfish Advertising.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For information on how other operators are breaking the mold and finding new ways to profit from digital billboards, download a white paper at

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company has more than 100 customers, the most in the industry. Watchfire Digital Outdoor is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for more 10 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. The company is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Watchfire Digital Outdoor
1015 Maple
Danville, IL 61832
Phone: 800-637-2645
Website URL:

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