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February 2, 2011

SEGD Celebrates Diversity and Design at 2011 Conference+Expo+Awards in Montreal

Washington, D.C. – SEGD will convene its 2011 Conference+Expo+Awards in diverse and design-centric Montreal, the only North American city designated a UNESCO City of Design.

Themed Vive la Diversité: Designing the Difference, the conference will be held June 1-4, 2011, at the Hyatt Regency Montreal.

“This will be our first-ever annual conference held outside the United States, and we’re proud to invite our international community to gather in this beautiful, cosmopolitan city,” says Jessica W. London, SEGD’s Chief Executive Officer.

“Montreal is extremely progressive in its promotion of design as not only an issue of aesthetics, but of economic stimulus and social well-being,” she adds. “It serves as a model for cities that wish to use design as a catalyst for growth and change.”

SEGD’s annual event is the only international conference focused on communication design for the built environment. It attracts designers from a wide range of disciplines as well as industry professionals, educators, and design clients who attend to be inspired by design thought leaders, network with others in the field, and learn best practices in environmental graphic design.

Conference Chair Udo Schliemann, design director with Gottschalk+Ash International (Toronto) says the word “diversity” has many meanings: in Middle English it translates to “several” or “many,” while in Old French and Latin it means “different,” “contrary,” “separate,” or “divert.”

The 2011 conference will pursue all these meanings and more.

“As the world has become a global village without borders due to electronic media, we are more than ever exposed to a variety of expressions, disciplines, and possibilities,” says Schliemann. “Now the vast complexity that we face in projects and tasks demands that we listen to a broad range of views and ideas and work together toward solutions.”

The program will combine presentations from design leaders, clients, and change agents with panel discussions, technical sessions, networking and social events, and SEGD’s signature Workshops on Wheels, which invite attendees to visit and experience project sites firsthand.

The conference also includes a one-day Expo, during which attendees can mingle with targeted industry professionals and meet project collaborators with expertise in EGD and related fields. The Expo will be held at the Palais des Congrès de Montréal.

Another conference highlight is the program celebrating winners of the 2011 SEGD Design Awards, the premier international forum for recognizing excellence in environmental graphic design. The conference will also include a banquet honoring the 2011 SEGD Fellow and other individuals and companies that have contributed to the betterment of environmental graphic design.

2011 SEGD Conference+Expo+Awards sponsors include Big Apple Visual Group, Color-Ad Signs & Exhibits, Nordquist, Pattison Sign Group, Principle Group, Sign Media Canada, Sign Works, and TFN Architectural Signage.

For additional information, visit the conference website at

About SEGD
Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the leading global organization dedicated to communication design in the built environment. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in creating environmental graphics, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field. For more information, visit

About Montreal, UNESCO City of Design
The Global Alliance for Cultural Diversity designated Montréal a UNESCO City of Design as part of the Creative Cities Network on May 17, 2006, making it the first North American city to join the UNESCO City of Design network. Through this award, UNESCO recognized the effort and enthusiasm of the public and private sectors, Montréal civil society, as well as the city’s potential for economic and social development in the field of design. For more information, visit the Ville de Montreal website.

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