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March 3, 2011

Vital Media Takes an Independent Approach to Digital Signage

South Carolina-based firm specializes in digital POS systems for the independent retail channel Fort Mill, SC (March 3, 2011)- For digital signage pioneers Vital Media (, big brands and small independent retailers are the key to their success. “While big brands sell huge amounts of product through big box establishments, independent retailers remain an important channel," said Wil Putt, Vital Media founder and president. “What Vital Media brings to the table is a turnkey digital signage program for big brand co-op managers – designed to showcase both brand messaging as well as offers from the independent retailer – all packaged for simplified, centrally-managed rollout through co-op advertising programs. Our dBoard® digital sign is the most advanced and cost effective digital signage solution available for retail POP applications.”

In a recent white paper sponsored by Vital Media, senior marketing professionals of high-value products agreed that traditional POP ranked number one in media effectiveness. This same study ranked digital signage number seven out of 17 types of media in media effectiveness, with strong growth projected for both 2011 and 2012. As digital signage and digital media continue to play a larger role in the shopping experience, Vital Media will ensure that customers at smaller retailers are not ignored.

“One reason we are seeing increased interest in our advanced digital signage POS solutions is the fact that more and more of considered purchase brands with showroom and independent retail channels are recruiting marketing personnel from both CPG as well as big box enterprises,” said Putt. “These new hires are bringing a level of sophistication and a familiarity with digital POS solutions that has previously only been the province of the larger packaged goods brands. It is only natural they would want to implement tools and techniques they have found to be effective.”

The Vital Media dBoard solution ( provides storeowners with a choice of one or more flat screen monitors, which are delivered and installed along with a PC and Internet connection by Vital Media-approved contractors. Once connected, these monitors display advertising messages as directed by the brand channel manager as well as custom messages as directed by the store owner. “It’s a best-of-both-world’s strategy,” said Putt. “The brand manager is assured of relevant, brand compliant messaging playing to consumers at the point of purchase, and the independent retailer can showcase special offers and seasonal merchandise according to their needs.”

About Vital Media
Vital Media ( specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard® and digital Message On-Hold ( solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on turnkey digital signage and Message On-Hold for independent retailers. Having grown 100 percent per year from 2007 to the present, Vital Media is intensely focused on empowering independent retailers with global, strategic brand support.

Vital Media
Fort Mill, SC
Website URL:

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