Douglas Outdoor Media Installs Two Watchfire Digital Billboards in Pigeon Forge, Tenn. - The Online Magazine for the Sign Trade.
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April 5, 2011

Douglas Outdoor Media Installs Two Watchfire Digital Billboards in Pigeon Forge, Tenn.

DANVILLE, Ill. – Douglas Outdoor Media, of Knoxville, Tenn., selected Watchfire Digital Outdoor ( to manufacture and install its first two digital billboards. The billboards, both True-16mm and 10‘x36’ in size, are located in Pigeon Forge, Tenn.

Both billboards are located on U.S. Route 441, known as “The Parkway,” which extends through Pigeon Forge to Gatlinburg, Tenn., and the Great Smoky Mountains National Park. The Parkway contains most of Pigeon Forge’s resort and tourist attractions, including Dollywood, numerous outlet malls and music theaters.

Douglas Outdoor Media has 36 vinyl and tri-vision billboards in East Tennessee. Owner Gary Douglas partnered with the owner of 19 restaurants in the Sevier County area to install the digital billboards.

“Digital billboards provide tremendous flexibility for advertisers who want to change display copy frequently,” said Douglas, who noted that in addition to restaurants, the billboards have been popular with other tourist venues in Pigeon Forge.

Douglas selected Watchfire Digital Outdoor because the company came highly recommended by other billboard operators, and because of board quality and customer service. “Watchfire boards appealed to me because they are a long-term investment. Watchfire’s product is better than competing products and their service is persistent in solving any problems that come up.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest weather conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For information on how other operators are breaking the mold and finding new ways to profit from digital billboards, download a white paper at

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Watchfire Digital Outdoor
1015 Maple
Danville, IL 61832
Phone: 800-637-2645
Website URL:

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