AgiLight Builds Sales Outreach in the Western USA
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PRESS RELEASE

FOR IMMEDIATE RELEASE
April 28, 2011

AgiLight Builds Sales Outreach in the Western USA

San Antonio, TX - Todd Benbow, sales and marketing expert, joins AgiLight as western regional sales representative. Benbow will report to Travis Popp, Vice President of Sales and will be based in Colorado.

Benbow brings nearly 20 years of sales and marketing experience plus hands-on experience in planning, business development, product and project management, and system engineering strategies. “Todd Benbow’s strong background in the signage industry coupled with his extensive marketing and business development experience will help AgiLight to continue to develop, grow and serve our customer base in the western United States,” said Travis Popp, Vice President of Sales.

Benbow joins AgiLight from Midwest Sign and Screen Printing Supply in Denver, CO where he served as Regional Sales Manager for the Mountain States from 2009 to 2011. From 2000 to 2009, Benbow served as National Sales and Marketing Manager for Denco Sales in Denver, CO. While at Denco, he restructured the company’s sales team and created and directed both the marketing and technical services teams resulting in significant sales growth and market-share gains. Benbow was Technical Router Sales Representative for Gerber Scientific, South Windsor, CT from 1999 to 2000. He was the Founding/Managing Principal at Arete Corporation, Golden, CO where he developed and patented a cost effective and efficient automated channel letter system for both the domestic and international markets. As owner and operator of Precision Sign Company in Golden, CO from 1995 to 1999, Benbow grew a one person commercial real estate sign company into a custom sign company that manufactured and installed electrical signs and employed 10 fulltime employees. Benbow began his career as Regional Sales Representative Lead Designer and Production Manager at Logixx Automation, Golden, CO in 1992.

“AgiLight is a leader in the sign industry and has a solid offering of high performing LED sign lighting products and systems well-suited for both the end-user and OEM customer base. The AgiLight products’ superior light quality and performance, long life and energy savings make this portfolio stand out among the competition,” said Todd Benbow, “I am really looking forward to helping AgiLight grow and develop in the western region.”

Benbow holds a B.A. in Industrial Design from Metropolitan State College in Denver, CO. He also holds a certificate in Electronics Technology from Warren Tech in Lakewood, CO.

About General LED
Founded in 2003 with a strong intellectual property portfolio, General LED, Inc. is a holding company engaged in the application of light-emitting-diode (LED) technology. With three principal business units; commercial signage through AgiLight, Inc., architectural lighting through GenLED LIGHTING; and microelectronic product research, the General LED companies provide quality, energy efficient lighting products as well as advanced product research and development. General LED is a privately held company supported by San Antonio-based McCombs Partners, the investment division of McCombs Enterprises (www.maccombspartners.com) and by the Royal Group based in Abu Dhabi, United Arab Emirates ( www.royalgroupuae.com ). General LED has offices in San Antonio, TX, Abu Dhabi, United Arab Emirates (UAE) and Dubai, UAE. Visit us at www.GeneralLED.com , at www.GenLEDLighting.com or at www.AgiLight.com.

AgiLight
1218 Arion Parkway, Suite 108
San Antonio, TX 78216
Phone: 210 360 1444
E-Mail: jdigesu@generalled.com
Website URL: www.agilight.com

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