Brands Reap Rewards from Creating Dialogue with Consumers via Digital Signage
SignIndustry.com - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

CATEGORIES
  3-D Signs
  ADA
  Architectural
  Awnings &
  Flexible Face
  Banners
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Electric
  Estimating
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  Installation
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Outdoor
  Painted Signs
  Screen Printing
  Sublimation
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Books
  Event Calendar
  Associations
  Business Center
  Retail Sign Shops
  Advertising Info

SignLab from CADlink



PRESS RELEASE

FOR IMMEDIATE RELEASE
May 24, 2011

Brands reap rewards from creating dialogue with consumers via Digital Signage

May 2011 - New research from JCDecaux into consumers’ expectations of digital Outdoor has shown that brands are not realising the potential or meeting consumers’ expectations of this new and engaging medium.

Chris Hall, Head of Research at JCDecaux, unveiled the research at the FLEX London DOOH Conference on May 18th & 19th.

The study found that consumers have high expectations of digital Outdoor, like to see digital Outdoor, are keen to engage and that brands will benefit from creating a dialogue with consumers.

The study showed that commuters valued the medium as core part of their daily commute providing content and entertainment. Compared to online advertising which was described as an interruption to their experience, digital Outdoor is welcomed as a positive addition to their daily lives.

Chris Hall said, “Consumers told us they want to see multiple creative, frequent copy change, live content feeds. The research suggests that the public are ready for more engaging content on digital screens and brands that meet the public’s appetite for entertainment will benefit. Interestingly enough, brands that simply ran their static posters were seen as missing a trick and failing to meet customer expectations.”

Participants in the study referenced TalkTalk, Yell.com, Lynx and Google as brands that use the medium consistently well.

JCDecaux’s digital portfolio reaches 28% of the population (13 million people) every two weeks in the UK.

Digital Research from JCDecaux UK and JCDecaux Airport has already shown:
People look at digital advertising more often when there is movement (a 19% increase in people looking at screens from moving traffic) (PrimeTime research) Content makes people notice advertising more. (70% of people look at screens more often since Sky started showing content on PrimeTime screens Sky PrimeTime research) Colour and brightness attracts people’s attention (Airport Eyetracking study)

Noventri
20940 Twin Springs Dr.
Smithsburg, Maryland 21783
Phone: 301-790-0103
E-Mail: judyh@noventri.com
Website URL: www.noventri.com

Company
Home
Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Resources
Industry Resources
Associations
Retail Sign Shops
Books
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Classifieds
Buyer's Guide Listings
Search
Add My Company
Edit My Company

 

© Copyright 1999-2017, All Rights Reserved.