Burkett Media Taps Watchfire for Third Digital Billboard in Killeen, Texas
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PRESS RELEASE

FOR IMMEDIATE RELEASE
July 12, 20011

Burkett Media Taps Watchfire for Third Digital Billboard in Killeen, Texas

DANVILLE, Ill. and KILLEEN, TEXAS – Burkett Media, a rapidly growing independent billboard company in Austin, Texas, selected Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com) to manufacture its third digital billboard. The E-16mm, 10‘x36’ billboard is located on Clear Creek Road across the street from the regional Metroplex Hospital in the fastest growing section of Killeen, Texas. The new billboard was completely leased prior to installation.

This Watchfire digital billboard is located on the back face of a Watchfire billboard installed by Burkett in June of 2010.

Killeen is considered the fastest growing community in Texas. It has a robust economy due to the Ft. Hood military installation and a rapidly expanding medical community. Population in the market grew by more than 60 percent since 2000 and now stands at 140,021.

“Demand for our digital billboard is exceptional,” said Beau Burkett, president of Burkett Media. “Several existing clients have committed to long-term, multi-year contracts to guarantee industry exclusivity on all three digital billboards operated by Burkett Media in the Killeen, Texas market. These extended commitments demonstrate how satisfied advertisers are with the performance, clarity and consistency of the Watchfire digital billboards.”

Burkett selected Watchfire for all his digital billboards because the company provides a combination of quality manufacturing and superior customer service.

“With a digital billboard, you can’t afford for the board to be down, so quality manufacturing and uptime are important, and so is customer service,” said Burkett. “Watchfire’s customer service has been flawless. With their remote diagnostics, Watchfire knows about a problem before I do, and they are ready to fix it. Response time and customer service is better than with a big company.”

The Killeen community also loves the digital billboard. “People are impressed with how good it looks. This is a booming market and the citizens are excited to have several LED boards in their market. The billboards make Killeen look like a cutting-edge leader.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. All Watchfire Digital Outdoor billboards produce 1.15 quintillion colors and utilize state-of-the-art, whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down the number of parts and connections, which improves projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead times, customer support, and software are considered to be the best in the industry.

For a free white paper, 10 Strategies to Succeed with Digital Billboards, go to http://tinyurl.com/6bz42jd.

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. For more information, go to http://www.watchfiredigitaloutdoor.com.

Watchfire Digital Outdoor
1015 Maple
Danville, IL 61832
Phone: 800-637-2645
E-Mail: darrin.friskney@watchfiresigns.com
Website URL: www.watchfiredigitaloutdoor.com

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