Yakima’s Only Full-motion Digital Billboard
SignIndustry.com - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

CATEGORIES
  3-D Signs
  ADA
  Architectural
  Awnings &
  Flexible Face
  Banners
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Electric
  Estimating
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  Installation
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Outdoor
  Painted Signs
  Screen Printing
  Sublimation
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Books
  Event Calendar
  Associations
  Business Center
  Retail Sign Shops
  Advertising Info

Supply 55 BannerPRO, EcoPRO continuous ink supply system, guardian laminators, quickmount



PRESS RELEASE

FOR IMMEDIATE RELEASE
July 27, 2011

Yakima’s Only Full-motion Digital Billboard

DANVILLE, Ill. and YAKIMA, Wash. – Less than a year after an August 2010 warehouse fire in Yakima, Wash., burned so hot that it damaged the back of a digital billboard belonging to Metro Outdoor, the outdoor advertising company has replaced the billboard with Yakima’s only full-motion digital billboard. Located at the corner of S. 1st Street and E. Nob Hill, the new 19mm 10‘x30’ board was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com).

Metro Outdoor plans to restore the damaged board, also manufactured by Watchfire, and install it on the corner of W. Valley Mall Blvd. and Longfibre Rd., near the location of the new Costco in Yakima.

Both locations are among the busiest intersections in the Yakima Valley, with a traffic count of 40,000-50,000 vehicles daily.

Metro Outdoor decided to put digital billboards in these locations because of the revenue potential. “Our digital billboards are 90 percent leased at any time and our newest digital billboard is 50 percent pre-leased,” said Stephen Grover, partner with Metro Outdoor. “Digital billboards deliver 10 times the revenue of our static boards, and allow us to deliver faster time to market for our customers.”

Advertisers are all local companies and include medical clinics, a beverage company, auto dealerships and entertainment venues. Metro Outdoor has multiyear leases for two-thirds of the available advertising slots and holds back two spots on each board for short-terms ads.

Metro Outdoor selected Watchfire because of the quality of their boards. “We did a lot of research into digital billboard manufacturers and even visited their manufacturing plant. We’ve never had a single problem with our Watchfire board and I’d fully recommend it,” said Grover.

According to Grover, there are two keys to success for digital billboards: location and manufacturer. “The Yakima Valley market isn’t a large market, like Seattle, but in the right location and with the right manufacturer, digital billboards can be very profitable.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. All Watchfire Digital Outdoor billboards produce 1.15 quintillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down the number of parts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For a free video that shows how Watchfire Digital Outdoor installs the best-looking, most durable digital billboards in the industry, go to http://tinyurl.com/3q6nog3

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. For more information, go to http://www.watchfiredigitaloutdoor.com

Watchfire Digital Outdoor
1015 Maple
Danville, IL 61832
Phone: 800-637-2645
E-Mail: darrin.friskney@watchfiresigns.com
Website URL: www.watchfiredigitaloutdoor.com

Company
Home
Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Resources
Industry Resources
Associations
Retail Sign Shops
Books
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Classifieds
Buyer's Guide Listings
Search
Add My Company
Edit My Company

 

© Copyright 1999-2017, All Rights Reserved.