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August 30, 2011

Innovative Media Installs Two Digital Billboards Manufactured by Watchfire

DANVILLE, Ill. and NASHVILLE, Tenn. – Innovative Media LLC, a Nashville, Tenn.-based outdoor advertising company, has installed two digital billboards in Nashville manufactured by Watchfire Digital Outdoor ( The 19mm 11‘x21’ boards are located on West End Avenue, at 23rd Avenue and 29th Avenue. The area includes access to Vanderbilt University and Vanderbilt Hospital, as well as high-end retail, restaurants and condominiums. More than 70,000 vehicles pass the billboards daily.

Innovative Media now has three digital billboards in the Nashville area. The most recent installations are the company’s first billboards from Watchfire.

Jim Godsey, president of Innovative Media, said he selected Watchfire for his newest installations for two reasons. Watchfire manufactures a lighter weight board, which makes installation easier and more cost effective. In addition, Watchfire boards operate on far less amperage than other similar sized boards.

“I looked at all the major manufacturers and was very pleased with the way the Watchfire boards look in the field,” said Godsey. “In addition, Watchfire customer service has been fantastic, from the sales process through installation and follow-up.”

The new billboards include a mix of local and national advertisers, including independent restaurants, McDonald’s, Budweiser, the famous Opryland Hotel, auto dealerships and Vanderbilt University sports programs.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. All Watchfire Digital Outdoor billboards produce 1.15 quintillion colors and utilize state-of-the-art whole-sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down the number of parts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low- cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead times, customer support, and software are considered to be the best in the industry.

To learn more about how digital billboards are changing the landscape of outdoor advertising, download our free Digital Outdoor Trends Report at

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. For more information, go to

Watchfire Digital Outdoor
1015 Maple Street
Danville, IL 61832
Phone: 866-949-9282
Website URL:

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