SGIA Announces New Initiative in Partnership with Fresh Artists
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PRESS RELEASE

FOR IMMEDIATE RELEASE
October 27, 2011

SGIA Announces New Initiative in Partnership with Fresh Artists

Imagers have the opportunity to produce large-scale graphics of children’s artwork to support art education in inner-city public schools

Fairfax, Virginia — SGIA recently embarked on a new initiative in partnership with Fresh Artists, a nonprofit program that benefits art curriculums and empowers children as philanthropists, as well as encourages the development of graphics producers. SGIA’s support of the program was announced last week at the Thursday Night Awards Party during the 2011 SGIA Expo (October 19–21).

"This is a fantastic program where K-12 children in inner-city schools donate selected artwork to be developed into large-scale digital reproductions," said SGIA President and CEO Michael Robertson. "Graphics producers within the SGIA community will have the opportunity to work with Fresh Artists to produce selected children's artwork that will be installed in the offices of large corporations and community service organizations throughout the country."

Through this innovative program, high-resolution images of selected children’s artwork are created, and then large-scale reproductions are produced and installed in exchange for a financial contribution. Proceeds from the artwork are used by Fresh Artists to deliver quality art supplies to severely under- resourced K-12 public schools struggling with empty shelves.

Some of Fresh Artists' donors include:
SAP Americas, Comcast, Independence Blue Cross, National Children’s Alliance, W.L. Gore & Associates, Children’s Hospital of Philadelphia, Haworth, Shire Pharmaceutical, Washington Children’s Foundation, Drexel University and AmeriHealth NJ.

"Fresh Artists is thrilled and honored to be partnering with SGIA," said Barbara Allen, founder and president of Fresh Artists. "This alliance will greatly help to take both our mission and children’s artwork throughout the country and beyond.”

"This is a perfect opportunity for SGIA members to use their expertise and imaging capability in support of inner-city education. In addition to supporting education, the program will create future business opportunities for participants while nurturing future talent for our industry. This is a great example of corporate social responsibility and sustainability in action," said Robertson.

SGIA looks forward to creating a network of "Fresh Artists" print providers and installers, who have the opportunity to participate in the program, and work with corporations and community service organizations that support Fresh Artists’ work keeping access to art making and civic engagement in our public schools.
http://www.freshartists.org/

Supporting images for the Fresh Artists program are available at SGIA.org.
http://www.sgia.org/press/support/index.cfm

Fresh Artists – Empowering Young Lives Through Art
Fresh Artists is a 501(c)(3) dedicated to empowering children as philanthropists, to widely displaying children’s art in highly visible places, and to providing art supplies and innovative art programs to severely under-resourced public schools. Fresh Artists identifies extraordinary children’s artwork made in K-12 public schools, invites the young artists to donate high-resolution images of their art, then provides corporate or individual donors with high-quality, large-format reproductions of that art in exchange for a financial contribution. The money is used to purchase and deliver art supplies and programs directly to inner city art teachers struggling with cutbacks in funding. Fresh Artists has delivered more than $117,000 in art supplies to 323 Philadelphia public schools in its first three years.

SGIA - Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business.

SGIA
10015 Main St.
Fairfax, VA 22031
Phone: 703.359.1310
E-Mail: susan@sgia.org
Website URL: www.sgia.org

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