Epson America, Avery Dennison and SkinzWraps Showcase Custom-Wrapped Ferrari 458 Italia at SEMA 2011
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PRESS RELEASE

FOR IMMEDIATE RELEASE
November 1, 2011

Epson America, Avery Dennison and SkinzWraps Showcase Custom-Wrapped Ferrari 458 Italia at SEMA 2011

LAS VEGAS (SEMA Show, Booth #12173) – Epson America, Avery Dennison and SkinzWraps have joined forces for a second year in a row to produce and display a custom wrap on an exotic sports car. A 2010 Ferrari 458 Italia, worth an estimated $250,000, will be on display in Epson’s booth at SEMA 2011 (Specialty Equipment Market Association) in Las Vegas, Nov. 1-4. In addition, Epson, Avery Dennison and SkinzWraps will be hosting daily live wrapping demonstrations of a Smart Car in Epson’s booth, #12173.

The custom wrap entitled “Burning Down The House” was designed, printed and applied by SkinzWraps using an Epson Stylus® Pro GS6000 printer and Avery® MPI 1005 SuperCast media. At the conclusion of the show, the car will be transformed quickly and easily back to its original design. In addition, Epson, SkinzWraps and Avery Dennison will demonstrate how vehicle wraps are printed and installed by applying a different wrap to a 2012 Smart Car on each day of the show live in the booth.

“After the success and enthusiasm of the wrapped Bugatti Veyron at SEMA last year, we were excited to tackle another supercar project with Avery Dennison and SkinzWraps,” said Reed Hecht, product manager, Professional Imaging, Epson America. “In addition, the live demonstrations of a Smart Car being wrapped on the show floor give show attendees a firsthand look at the technology, details and skills involved in creating a wrapped vehicle.”

The Ferrari 458 Italia has garnered over 30 international awards and is derived from a shared Ferrari/Maserati design. The two-seater berlinetta benefits from the company's Formula 1 experience, and is powered by a 4.5-liter, 8-cylinder engine that produces 562 horsepower. The powerful engine and seven-speed dual-clutch transmission enable it to achieve 0-62 mph in less than 3.4 seconds and a maximum speed in excess of 202 mph.

“The Ferrari 458 Italia has been called a synthesis of ‘style, creative flair, passion, and cutting-edge technology,’ which is exactly how we feel about our business and our work with the Epson Stylus Pro GS6000,” said Peter Salaverry, CEO, SkinzWraps. “The Epson GS6000 combined with the Avery 1005 SuperCast media allows us to produce rich, vibrant colors and deep blacks with amazing details that make it worthy of being on a Ferrari 458 Italia.”

About the Epson Stylus Pro GS6000
The Epson Stylus Pro GS6000 64-inch wide roll-to-roll printer delivers high color gamut, photographic image quality, and rock-solid reliability with commercial speeds, all while using a solvent-based Epson UltraChrome GS ink technology that’s less harmful on the environment. The printer’s Dual-Array MicroPiezo® AMC™ print head is uniquely engineered for the demands of high-production solvent printing and produces fine detail with a maximum resolution of 1440x1440 dpi and variable-sized droplet technology as small as 3.7 picoliters.

About the Avery Dennison MPI1005 SC EZ RS and DOL 1060 Laminate
The Avery Dennison MPI1005 SC Easy Apply RS print media is a 2 mil cast vinyl product which provides superior conformability for difficult applications and excellent print receptivity with the Epson Stylus Pro GS6000 for high quality graphics. Avery Dennison’s Easy Apply RS allows the applicator to apply the graphics bubble free, and to slide and position the material easily. The addition of the DOL1060 on the printed image allows for easier application, handling, abrasion resistance, and ultimate durability of the film and the Epson GS6000 image.

About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

About SkinzWraps, Inc.
SkinzWraps, Inc. is the industry's leading vehicle wrap company offering a full suite of solutions. SkinzWraps, Inc. pioneered the concept of wrapping vehicles in 2001 and since then has wrapped over 6,600 vehicles nationwide. SkinzWraps is headquartered in Dallas, TX and services clients all across the United States. For more information, visit www.skinzwraps.com.

About Epson
Epson is a global imaging and innovation leader dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product line-up ranging from printers and 3LCD projectors for enterprise and the home, to sensors and other microdevices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 78,000 employees in 99 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit: http://global.epson.com.

You may also connect with Epson America on Facebook (http://facebook.com/EpsonAmerica), Twitter (http://twitter.com/EpsonAmerica and http://twitter.com/EpsonEducation) and YouTube (http://youtube.com/EpsonTV).

Note: Epson, Epson Stylus, Epson UltraChrome, and MicroPiezo are registered trademarks of Seiko Epson Corp. Epson Exceed Your Vision is a registered logomark of Seiko Epson Corp. AMC is a trademark of Epson America, Inc. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.

Epson
Website URL: global.epson.com

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