Successful SGIA for EFI Brings Product of the Year Win
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PRESS RELEASE

FOR IMMEDIATE RELEASE
Oct. 31, 2011

Successful SGIA for EFI Brings Product of the Year Win

Foster City, Calif. – EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, concluded a successful SGIA Expo, with strong booth traffic, increased orders on the show floor, hundreds of leads, a Product of the Year award, and a new partner agreement.

EFI’s VUTEk® GS3250LX won for Product of the Year at the show in the Flat-Bed-Rigid Substrate UV category. All of the entries were showcased and evaluated by a team of digital imaging professionals during the 2011 SGIA Expo, held in New Orleans, October 19-21.

“This year’s SGIA was a big success for EFI on many fronts, including our breakthrough GS3250LX printer with innovative LED UV-curing technology taking home a Product of the Year award,” said Scott Schinlever, senior vice president and general manager of inkjet solutions at EFI. “Visitors to our booth were impressed with our complete printer line-up and integrated workflow products. Show attendees had the opportunity to compare output, performance and capabilities of all the industry players, and in the end, EFI printers were the clear favorite as we closed a number of deals and gathered hundreds of qualified leads.”

At SGIA, EFI featured its VUTEk®, Rastek™ and Jetrion® lines of inkjet presses, together with the high-performance EFI Fiery® XF proServer. The company also showcased their industry-leading inkjet workflow bundles that fully integrate Web-to-Print and business automation software with Fiery XF RIPs and qualifying VUTEk GS Series inkjet printers.

EFI Extends Reach
The company also announced today an agreement with Heidelberg Canada to distribute the EFI Rastek™ line of wide-format printers. Heidelberg USA and Heidelberg Canada are already distributing the VUTEk GS series of superwide format digital inkjet printers.

Under the new agreement, Heidelberg Canada will distribute EFI’s Rastek H650, H652, H700, T660 and T1000, as well as the Rastek EFI inks, parts, consumables, accessories and upgrades related to these printers. EFI will train and support the Heidelberg Canada team, enabling Heidelberg to sell, install, train and service customers independently.

"Earlier this year, Heidelberg USA (in January) and Heidelberg Canada (in July) began distribution of the VUTEk GS series of printers. By adding the Rastek entry-level and midrange solutions, Heidelberg Canada can now serve its full spectrum of customers with a wider range of solutions,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “We’re pleased to be part of the respected line of Heidelberg solutions. Rastek printers give Heidelberg customers yet another way to differentiate themselves in the marketplace.”

For more information on EFI and its products, go to www.efi.com or contact 800-875-7117.

About EFI
EFI (www.efi.com) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital print controllers and solutions; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

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View us on YouTube: www.youtube.com/EFIDigitalPrintTech

The EFI logo, Fiery, VUTEk and Jetrion are registered trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. EFI and Rastek are trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.

EFI
303 Velocity Way
Foster City, CA 94404
Phone: 650-357-3500; 800-875-7117
E-Mail: sales@efi.com
Website URL: www.efi.com

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