Watchfire Introduces 12mm for XVS Signs and Digital Billboards Designed for Close-Up Viewing - The Online Magazine for the Sign Trade.
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December 1, 2011

Watchfire Introduces 12mm for XVS Signs and Digital Billboards Designed for Close-Up Viewing

DANVILLE, Ill. – Watchfire is introducing two new 12mm digital products to deliver the company’s highest resolution for up-close viewing. The Watchfire 12mm XVS on-premise sign is geared towards businesses requiring outdoor signage with high-resolution LED images and full-motion video capability. The new Watchfire 12mm digital billboard is designed to provide high resolution and superior brightness with low power requirements for outdoor operators in high density metro areas.

Both the Watchfire 12mm XVS signs and 12mm digital billboards offer 73.7 quintillion colors and feature whole-sign calibration and automated diagnostics. As with all Watchfire signs and billboards, the 12mm models have fully encapsulated modules to protect the electronic components from moisture and other contaminants to ensure maximum performance and long life.

Watchfire’s signature through-hole mount technology offers the highest image quality and durability on the market. The 12mm model delivers an optimal balance of brightness (7500 NITs) and energy efficiency. It produces images 1.5 times brighter than some surface-mount models and provides 32-53 percent energy cost savings to increase return on investment. Beveled module construction delivers near-seamless installation, even around curves. For the on-premise market, Watchfire’s new 12mm XVS signs feature full video at 60 frames per second and offer an optional live camera feed.

In addition, the 12mm module uses the same 12” x 12” form factor as the 19mm module. Standardizing the module size makes it possible for owners of 19mm signs to upgrade to the high resolution 12mm modules when the need arises.

“The Watchfire 12mm XVS is truly a beautiful sign, engineered to achieve the perfect balance of quality, brightness and energy efficiency to deliver a lower operating cost than the competition,” said Randy Crothers, vice president of sales and marketing at Watchfire Signs.

Watchfire’s new 12mm digital billboard joins the company’s line of True-16mm, True-19mm and E-16mm digital billboard products to suit almost any need. The on-premise side of the business now offers the 12mm XVS sign along with 16mm, 19mm, 25mm and 35mm full-color signs as well as 19mm and 35mm monochrome and standard Time & Temps signs.

“The Watchfire 12mm digital billboard delivers crisp and vibrant images even when viewed up-close in dense metro areas,” said Darrin Friskney, director of Watchfire Digital Outdoor. “It also delivers 1.5 times the brightness of surface-mount models while consuming only 32-53 percent of the power of comparable products. That’s significant energy savings for our customers over the life of the product.”

Watchfire has an entire line of electronic message centers and billboards. It is the only manufacturer that fully encapsulates all of its LED modules in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Watchfire signs and billboards are durable and this is enhanced by Watchfire’s streamlined design, which focuses on minimizing the number of parts and connections and improving field performance and reliability. All Watchfire signs and billboards feature lightweight extruded aluminum cabinetry with precision-mitered corners, solid welds and stainless steel fasteners that allows for low-cost, fast installation and simplified maintenance. Watchfire’s warranty, lead times, customer support, and software are considered to be the best in the industry.

Ignite® Software comes standard with every Watchfire LED sign and billboard. It’s an all-in-one software application that makes creating and scheduling messages nearly effortless.

To request more information about Watchfire 12mm LED signs and digital billboards, go to

About Watchfire
Watchfire engineers and manufactures the best-looking and most durable LED signs and digital billboards available anywhere. Headquartered in Danville, Ill., the company has been manufacturing outdoor electric signs since 1932 and has been manufacturing LED signs since 1996. The company has more than 40,000 LED signs in daily operation throughout North America. For more information, go to Watchfire Digital Outdoor, the digital billboard division of Watchfire, has more customers than any other digital billboard manufacturer. For more information, visit

Watchfire Digital Outdoor
1015 Maple Street
Danville, Illinois 61832
Phone: 866-949-9282
E-Mail: darrin.friskney@watchfiresigns.comatchfir
Website URL:

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