Watchfire Showcases Price Watcher™ Signs and 12mm Video Display at International Sign Expo 2012 - The Online Magazine for the Sign Trade.
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Sign China 2019


May 7, 2012

Watchfire Showcases Price Watcher™ Signs and 12mm Video Display at International Sign Expo 2012

Watchfire Price Watcher Signs Featured in New Product Showcase

DANVILLE, Ill. – Watchfire Signs ( will showcase its two newest digital signs at the ISA International Sign Expo 2012, including the Price Watcher family of gas price signs and the XVS 12mm video display. The International Sign Expo is planned for March 21-24 at the Orange County Convention Center in Orlando, Fla. Watchfire will be located in Booth #502.

Watchfire Price Watcher gas price signs also will be featured in the show’s Best New Product/Green Product Showcase located on the Expo floor, where attendees are able to explore the products at their leisure and vote for their favorite products via text message.

Watchfire Price Watcher signs are outdoor LED gas price displays specifically designed for gas stations and convenience stores. They are self-contained units that are designed to fit new structures and easily retrofit into existing signs. Like the full line of Watchfire products, Price Watcher signs include LED modules that are fully encapsulated in a thick bed of silicone and are engineered for years of reliable performance.

The Price Watcher design is windowless, giving customers a clear, unobstructed view of the LEDs. The windowless design makes the display up to 40 percent brighter than traditional models, eliminates glare and minimizes moisture and heat build-up for maximum durability.

Watchfire’s complete sign unit design provides a “plug and play” solution with easy front service capability. The Price Watcher is designed for simplified, economical installation. Its design eliminates the expense of mounting multiple, individual components, and the sign’s active front ventilation enables lower cost, low-profile installation without the need to ventilate the sign structure itself.

Price Watcher signs are available in 12” and 24” character heights in red, green and amber. The release of 18” and 30” models is planned later this year.

At their ISA booth, Watchfire also will showcase its XVS 12mm sign, the company’s highest resolution sign designed for up-close viewing. The Watchfire XVS 12mm sign is geared towards businesses requiring outdoor signage with high-resolution LED images, full-motion video capability at up to 60 frames per second with optional live–video capability.

Watchfire XVS 12mm signs offer 73.7 quintillion colors and feature whole-sign color calibration and automated diagnostics. Watchfire’s signature through-hole module construction offers the highest image quality and durability on the market. The 12mm model delivers an optimal balance of brightness (7500 NITs) and energy efficiency. It produces images 1.5 times brighter than some surface-mount models and provides 32-53 percent energy cost savings to increase return on investment. Beveled module edges deliver near-seamless installation, even around curves.

In addition, the 12mm module uses the same 12” x 12” form factor as the 19mm module. Standardizing the module size makes it possible for owners of 19mm signs to upgrade to the high resolution 12mm modules when the need arises.

Watchfire Signs manufactures an entire line of electronic message center products to suit almost any need. It is the only manufacturer that fully encapsulates the LED modules of every product model in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Watchfire’s streamlined design enhances durability by minimizing the number of parts and connections, improving field performance and reliability. Watchfire message center signs feature lightweight, yet durable extruded aluminum cabinetry with precision-mitered corners, solid welds and stainless steel fasteners to deliver low-cost, fast installation and years of worry-free performance. Watchfire’s warranty, lead times, customer support and software are considered to be the best in the industry.

About Watchfire Signs
Watchfire Signs engineers and manufactures outdoor LED signs to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for 80 years and has been manufacturing LED signs for more than 15 years. More than 40,000 Watchfire LED signs are in daily operation throughout North America. Watchfire signs can be found at banks, retailers, schools, places of worship, convenience stores and other businesses and organizations. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

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