Watchfire Signs Announces Groundbreaking for Expanded Manufacturing and Office Facilities in Danville, Ill. - The Online Magazine for the Sign Trade.
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June 19, 2012

Watchfire Signs Announces Groundbreaking for Expanded Manufacturing and Office Facilities in Danville, Ill.

DANVILLE, Ill. – Watchfire Signs ( hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.

“The ability to increase our manufacturing and office space is critical to reaching our growth goals, and we are fortunate that the timing is right to purchase the real estate we need in Danville to accommodate our growth,” said Steve Harriott, President and CEO of Watchfire Signs. “Having the entire Watchfire team in one location will facilitate communication and drive operational efficiencies.”

Watchfire selected Curry Construction, based in Mattoon, Ill., as its contractor. The Danville City Council approved the expansion on April 17 and the expanded facilities are expected to be completed in early 2013.

As the company expanded from its original location, employees in sales, manufacturing and whole-sign calibration worked among different sites in Danville and Champaign. When the expansion is complete, all employees will be under one roof.

Watchfire’s digital signs and billboards are made in its Danville factory using skilled labor, which helps make Watchfire products the highest quality and best looking in the industry. In addition to manufacturing, Watchfire will continue to use its Danville location as the platform for providing world-class sales and technical support for its customers and to develop the next generation of industry-leading products.

“Watchfire is known for its quality, and we recognize that we can continue to exceed our customers’ expectations by expanding here,” said Harriott. “We are committed to driving efficiencies in our manufacturing process while maintaining our high quality standards. Our skilled workforce in Danville allows us to design, engineer and build the industry’s best products. This new facility signals our strong commitment to the community and our desire to offer our customers world-class support.”

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Illinois, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 40,000 Watchfire LED signs for banks, retail, schools, places of worship and other locations throughout North America. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

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