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SignLab from CADlink


June 21, 2012


WASHINGTON, DC – Effective environmental graphic design doesn’t require huge budgets, large audiences, or the latest in technology. Winning projects in the 2012 SEGD Global Design Awards show how strong ideas, well executed, can dramatically impact the built environment and how people experience it.

Winners in the 2012 SEGD Global Design Awards—the annual program honoring the best in communication design for the built environment—range from a low-tech, low-budget donor wall at an art school in Beirut to a multi-million dollar media installation at New York’s Lincoln Center and signage along the High Line, New York’s park-in-the-sky. They also include an exhibition of historic quilts, a sculpture trail in Tasmania, wayfinding for the U.S. National Mall in Washington, D.C., and a range of corporate, civic, and museum environments.

“The winning projects represent a wide diversity of typologies, a substantial integration of technology, and yet a timelessness that is not invaded by the latest high-tech gadgetry,” says Edwin L. Hofmann, Associate Vice President of Prototype Design for Limited Brands/Victoria’s Secret and Chair of the 2012 SEGD Global Design Awards jury. “What they all have in common is the solid foundation of strong concepts, well executed regardless of budget or medium.”

The winning projects also illustrate the dramatic impact that environmental graphic design has on the built world—and how EGD can impact the way people perceive and use public spaces, adds Hofmann. “In short, EGD can make the world a better place.”

The 2012 winners were announced Saturday, June 9, in the finale to the 2012 SEGD Conference, held in New York June 7-9. The 2012 jury led by Hofmann selected 18 winning projects, including six that received the highest recognition, Honor Awards. Ten projects received Merit Awards and two received Jury Awards.

A video of the winning projects, as well as photos, descriptions, and team credits, is available at the SEGD Design Awards archive, http://www.segd.org/home/index.html#/design-awards/2012-segd-global-design-awards.html.

The winning projects are:


2012 SEGD Honor Awards

Book Shelf
Donor recognition at Lebanese Association of Plastic Arts (Beirut)
Design: PenguinCube SAL

Celebrating 100 Years
Exhibition at the New York Public Library (New York)
Design: Pentagram Design

Empty Sky: The New Jersey 9/11 Memorial
Liberty State Park (Jersey City, N.J.)
Design: Frederic Schwartz Architects with Alexander Isley Design

The High Line 
Signage and environmental graphics for a linear park (New York)
Design: Pentagram Design 

Exhibition at the Assembleia da República (Lisbon)
Design: P-06 Atelier

Yoho Midtown Clubhouse 
Environmental graphics for a residential complex (Hong Kong)
Design: One Plus Partnership Ltd.

2012 SEGD Merit Awards

ANZ Centre 
Environmental graphics for bank headquarters (Melbourne)
Design: Fabio Ongarato Design

Battery Point Sculpture Trail
Park sculpture and graphics (Hobart, Tasmania, Australia)
Design: Futago

Dig Deep
Art installation at Virginia Commonwealth University (Richmond, Va.)
Design: Cassie Hester

German Expressionism: The Graphic Impulse
Exhibition at MoMA (New York)
Design: MoMA Department of Advertising and Graphic Design

Hollywood Hills Hotel
Environmental graphics and signage (Hollywood, Calif.)
Design: Newsom Design 

Infinite Variety: Three Centuries of Red and White Quilts
Exhibition at Park Avenue Armory (New York)
Design: Thinc Design

Leeds Street Tree Grates
Streetscape graphics/interpretation (Melbourne)
Design: HeineJones

Northeastern University Tribute Portal
Media installation (Boston)
Design: Selbert Perkins Design

By the Sweat of their Brows
Environmental graphics for Sydney Water (Sydney)
Design: BrandCulture Communications

Think: An Exploration into Making the World Better
IBM exhibition at Lincoln Center (New York)
Design: Ralph Appelbaum Associates with SYPartners, Mirada

2012 Jury Awards

For a Sweet New Year
Window display for The Jewish Museum (New York)
Design: Cooper Joseph Studio

National Mall & Memorial Parks 
Wayfinding system for the U.S. National Park Service (Washington, D.C.)
Design: Hunt Design

About SEGD
Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

1000 Vermont Avenue, Suite 400
Washington, DC 20005
Phone: 513-751-1383
E-Mail: pat@segd.org
Website URL: www.segd.org

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