Watchfire Signs Taps Dave Warns as Vice President, On-Premise Sales - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

  3-D Signs
  Awnings &
  Flexible Face
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Painted Signs
  Screen Printing
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Event Calendar
  Business Center
  Retail Sign Shops
  Advertising Info

Estimate Software- Printing software that helps you find the hidden treasure in your business.


August 22, 2012

Watchfire Signs Taps Dave Warns as Vice President, On-Premise Sales

DANVILLE, Ill. – Watchfire Signs (, a manufacturer of digital on-premise and outdoor LED signs, announced it has hired Dave Warns as vice president of on-premise sales, leading the organization’s efforts to drive sales while providing the highest level of customer service.

Warns is an accomplished sales executive with nearly 20 years experience leading organizations to double-digit sales growth. Before joining Watchfire, Warns was vice president of industrial sales for Standard Register Company, where he led a staff of nearly 50 professionals generating $80 million in annual sales. He also has held senior level positions with AutoZone and Cintas Corporation.

Warns is an Army veteran, and graduated from The United States Military Academy in West Point, N.Y. He earned an MBA from Harvard University.

“Watchfire has very aggressive growth and innovation goals, so we really need someone of Dave’s caliber to help guide sales growth while also maintaining the high level of customer service for which Watchfire is known,” said Steve Harriott, President and CEO of Watchfire Signs.

In May, Watchfire broke ground on an expanded manufacturing and office facility, adding 110,000 sq. ft. of manufacturing space and 17,000 sq. ft. of office space in Danville, Ill., to accommodate the company’s anticipated growth.

“Watchfire is an exciting company in a fast-growth industry. I’m enthusiastic about the opportunities and eager to support the sales team as they contribute to the company’s growth,” said Warns. “I will work hard to further penetrate and expand markets, while building stronger relationships with our sign dealer partners.”

About Watchfire Signs
Watchfire Signs engineers and manufactures outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for 80 years and has been manufacturing LED signs for more than 15 years. More than 40,000 Watchfire LED signs are in daily operation throughout North America, Canada and Latin America. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 217-442-0611 ext.3303
Website URL:

Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Industry Resources
Retail Sign Shops
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Buyer's Guide Listings
Add My Company
Edit My Company


© Copyright 1999-2019, All Rights Reserved.