Price Watcher™ Gas Price Signs to Be Featured as NACS 'Cool New Product' - The Online Magazine for the Sign Trade.
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October 4, 2012

Price Watcher™ Gas Price Signs to Be Featured as NACS 'Cool New Product'

Watchfire exhibits LED sign products to convenience & petroleum retailers for second year

DANVILLE, Ill. – Price Watcher™ gas price signs, manufactured by Watchfire Signs (, will be showcased as a “Cool New Product” at the National Association of Convenience Stores (NACS) Show, October 7-10, 2012 in Las Vegas, NV. The outdoor LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions in booth 3875 throughout the show.

Launched in March of this year, energy-efficient Price Watcher gas price signs are part of the 2012 NACS Cool New Products showcase for innovative technology. Price Watchers’ energy efficiency – the display uses as much electricity as a single light bulb – provides significant cost savings for gas stations and convenience stores. The product is easy to update in any weather, even in high-traffic or remote locations, and can integrate with a gas station’s point-of-sale (POS) system to automatically sync with prices at the pump. Price Watcher gas price signs help station and store owners reach out to passing traffic and increase their customer base; the LED price displays are available in a variety of colors and sizes to clearly communicate petroleum offerings to drivers up to a quarter mile away.

Price Watcher signs are designed as a self-contained, plug-and-play product and are manufactured with the high quality that is Watchfire’s hallmark. They feature streamlined design, energy-efficient cooling and full silicone encapsulation to enhance field reliability. Watchfire Price Watcher gas price signs were developed with direct input from convenience store and gas station owners who sought a high-quality gas signage solution built to their specific needs.

“Price Watcher gas price signs not only offer a convenient way to update gas prices but are designed to make convenience stores stand out with high LED densities and broad stroke characters,” said Michael Cox, Watchfire Electrical Design Manager.

“Price Watcher solves the issues of water intrusion, heat and corrosion – the three main sources of gas station sign downtime. With encapsulated price digits and front ventilation, features our competitors struggle to incorporate, components stay dry and cool,” said Byron Hall, Watchfire Electrical Engineer and lead product developer for Price Watcher.

“The gas price sign market is saturated with low-quality, low-priced displays. Price Watcher displays from Watchfire are the highest quality gas price signs on the market. And Watchfire backs them up with an industry-leading 2-year warranty,” said David Watson, Director of National Account Sales for Watchfire.

Watchfire Price Watcher signs are among the industry’s most innovative products featured in the NACS Cool New Products Preview Room. The Cool New Products showcase is designed to highlight the best in new products, technology and services to the convenience channel. Attendees can scan their favorite products in the showcase and receive a customized printout of product information upon leaving the preview room. NACS will publicize the “Top 10 Scans” each day of the show.

Price Watcher gas price signs are one component of a full display of Watchfire LED sign products at the NACS show. Especially when used in combination, Watchfire products are effective tools for convenience store operators to increase their customer base and maximize profits. Price Watcher draws drivers to the pump, and Watchfire LED signs provide flexible advertising to bring customers into the store where margins are highest.

“Today, c-store owners have to be more strategic and innovative in their communication methods if they want to increase their in-store traffic. Just like turning off a faucet, pay-at-the-pump killed the foot traffic in most convenience stores,” said Watson, “Watchfire offers advertising solutions that adapt to our customers’ needs. For c-stores, that means driving customers from the pump to the store and helping the store present a clean, fresh, updated look. Price Watcher signs and Watchfire LED signs help them do both.”

More convenience store operators and petroleum retailers are buying a combination of the two Watchfire products; there are now over 300 operators in the convenience store and petroleum retail industry who own Watchfire signs. Watson confirmed, “Those numbers continue to grow. This is really just the beginning.”

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs, Price Watcher gas price signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Illinois, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 40,000 Watchfire LED signs for convenience stores, gas stations, retail, banks, schools, places of worship and other locations worldwide. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 866-949-9282
Website URL:

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