EFI is Taking Signage to the Age of Big Data with SmartSign Analytics Monitoring System
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SignLab from CADlink



PRESS RELEASE

FOR IMMEDIATE RELEASE
April 4, 2013

EFI is Taking Signage to the Age of Big Data with SmartSign Analytics Monitoring System

FOSTER CITY, CA -Today in booth #3721 at the ISA International Sign Expo in Las Vegas, EFI™ (Nasdaq:EFII), a world leader in customer-focused digital printing innovation, unveiled SmartSign Analytics (SSA), a system that automatically captures and analyzes signage viewership and engagement data. Conceived and shown as a technology demonstration by EFI’s Online Print Solutions (OPS) unit, SSA will help signage providers and retail marketers better measure and understand the effectiveness of their efforts.

“Print can drive relevance, revenue and profit in the age of big data, and this technology demonstration can show how that will happen with signage,” said Mark McGowan, director of EFI’s OPS products. “SSA has the potential to provide unprecedented insights on the best strategies and execution to drive retail sales.”

The eyes have it: a customer-focused view of retail signage
A single SSA unit includes a webcam attached to a sign, connected to a computer or tablet running a partner facial recognition software and EFI’s proprietary SSA software for data organization, analytics and reporting. In an actual retail implementation, most marketers will likely deploy multiple units to measure, compare and improve signage performance at different stores or at different in-store locations.

The SSA system’s webcam and software combination detects the presence of people within viewing range and determines which of them are actually viewing a sign. Eye-tracking tools on the SSA system also allow it to calculate how much time is spent viewing signage.

Beyond those useful metrics, the advanced SSA technology provides even more-detailed demographic information. Using advanced, proprietary facial pattern algorithms, the SSA system assigns a gender and age range to each viewer, providing a wealth of market-segment information that businesses cannot quickly or easily collect by any other means.

An embedded, failsafe routine in the software ensures that the SSA system discards facial pattern data on the fly, with no actual images of faces stored during operation.

SSA will enter beta testing this quarter. Visitors to EFI’s International Sign Expo booth can see an EFI SSA kiosk attached to a sign capturing and reporting live data.

For more information, visit www.efi.com or contact 800-875-7117.

About EFI
EFI™ (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

Follow EFI Online:
Follow us on Twitter: @EFI_Print_Tech
Find us on Facebook: www.facebook.com/EFI.Digital.Print.Technology
View us on YouTube: www.youtube.com/EFIDigitalPrintTech

The EFI logo is a registered trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI is a trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.

EFI
Foster City, CA
Phone: 800-875-7117
E-Mail: david.lindsay@efi.com
Website URL: www.efi.com

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