International Sign Association, Serigrafia Agree To Exclusive Agreement Leading Sign Industry Events In North, South America Align For Education, Marketing, Networking
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PRESS RELEASE

FOR IMMEDIATE RELEASE
July 15, 2013

International Sign Association, Serigrafia Agree To Exclusive Agreement Leading Sign Industry Events In North, South America Align For Education, Marketing, Networking

ALEXANDRIA, VA – The International Sign Association (ISA) and Serigrafia SIGN FutureTEXTIL have agreed to an exclusive relationship between the two organizations. The agreement was announced during 2013 Serigrafia SIGN FutureTEXTIL in São Paulo, Brazil.

As part of the agreement, ISA will provide education during Serigrafia’s 2014 event. Serigrafia will provide translation of those courses as needed. Each organization will sponsor and promote the other’s upcoming events, provide booth space on the exhibit floor and organize official delegations to attend.

“ISA is excited to partner with Serigrafia,” said ISA President and CEO Lori Anderson. “Serigrafia SIGN FutureTEXTIL is the leading sign industry event in South America and ISA International Sign Expo is the leading sign industry event in North America. Building an alliance between the two only makes sense. We look forward to seeing what additional business opportunities this will offer to our members.”

“Serigrafia SIGN FutureTEXTIL has always worked to bring more professionalism to the Brazilian market,” said Serigrafia SIGN FutureTEXTIL Director João Paulo Picolo. “We are pleased to announce this important partnership and see it as an outstanding opportunity. We strongly believe that both U.S. and Brazilian markets will benefit from it, adding real value to all professionals involved in the industry.”

About ISA
The International Sign Association (ISA) is a 2,300-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes, and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments. About BTS Informa: As part of the Informa Group, the world´s largest supplier of specialized information and services for the academic, scientific, professional and business communities, BTS Informa is the second largest promoter of trade shows in Latin America with more than 25 shows and 4 publications which are a reference worldwide. For more information about the promoter: www.btsinforma.com.br

ISA
1001 N. Fairfax Ave.
Alexandra, VA 22314
Phone: 703-836-4012
E-Mail: sandy.smith@signs.org
Website URL: www.signs.org

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