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October 28, 2013

UAE’s car wrapping industry set to grow

International Expo Consults (IEC) part of Falak Holding, stated that UAE’s car wrapping industry is set to grow further due to the exponential growth experienced by UAE’s automobile sector. SGI Dubai 2014 will have an exclusive area for exhibitors to display their car wrapping expertise live during the show. SGI Dubai has been spearheading this industry for the last 16 years and has created a solid platform for exhibitors and trade visitors within this industry. This show brings sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants all under one roof.

“Car wrapping was originally designed as a medium of creating mobile advertising. The car wrapping industry has witnessed rapid growth in the UAE in recent years and this market is very much in the growth phase and has a tremendous potential. This medium definitely enables wide marketing outreach, and the effectiveness of the advertising as well as its aesthetic appeal has been the reason behind the recent surge in demand for car wraps. This is one of the most creative part of our shows and the car enthusiasts can definitely benefit from this live car wrap displays,” said Mr. Abdul Rahman Falaknaz, Chairman of IEC.

SGI Dubai 2014 in its 17th edition aims to welcome over 400 global exhibitors from across 30 countries and expects over 10000 trade visitors from 75 countries to visit UAE during the show in January 2014. The show is being held from 7th – 9th January, 2014 at the Dubai World Trade Center, Halls 4, 5, 6, 7 and 8. This forum will also include seminars and workshops conducted by industry experts.

“Once the right awareness levels are achieved, car wraps will definitely open new doors for automotive savvy business operators who are looking at an opportunity to ‘wow’ their customers. However, quality will be the key for this industry and we are proud to state that we have world class exhibitors at the show and they can provide high quality car wrapping products and services. For the corporate sector, car wraps serve as a powerful medium for the communication of corporate images or building corporate identity, therefore quality is paramount,” said Mr. Sharif Rahman, CEO, IEC.

CMYK Print Solutions, Leo Graphics, Signtrade International, Strings International Advertising and System Middle East are some of the exhibitors who will be displaying their car wrapping product portfolios in addition to the other product offerings.

“It is clearly visible that wrapping vehicles has become one of the hottest forms of outdoor advertising. Businesses that specialize in wraps are fast gaining momentum in the UAE, and a large number of existing automotive aftermarket and signage businesses are adding this service to their current line of offerings to capitalize on the extra revenues,” added Mr.Rahman.

The most comprehensive research conducted to date was conducted by global analysis and consulting firm Frost & Sullivan. The study estimated that the industry generated US$220 to US$250 million at the retail level. The same study also projected 10 percent year-on-year vehicle wrap market growth.

“This is a multimillion dollar industry in the US and other developed automobile markets. This is a phenomenon that is catching up fast in the UAE as well. This industry has taken a giant leap due to the growth in advertising spends within in the consumer products sector. This medium reaches out to the masses and has been very effective. At the other end the stylish, sleek car geeks are also now looking at the latest car wrap designs to make a mark and be different,” concluded Mr.Rahman.

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