Watchfire Signs Partners with Hupp Signs & Lighting on Video Scoreboard for Rocklin High School - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

  3-D Signs
  Awnings &
  Flexible Face
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Painted Signs
  Screen Printing
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Event Calendar
  Business Center
  Retail Sign Shops
  Advertising Info

Supply 55 BannerPRO, EcoPRO continuous ink supply system, guardian laminators, quickmount


October 29, 2013

Watchfire Signs Partners with Hupp Signs & Lighting on Video Scoreboard for Rocklin High School

DANVILLE, Ill. – Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the involvement of the local business community and active parents of student athletes.

The 15’ x 35’ scoreboard was designed and installed by Hupp Signs & Lighting ( and includes a 9’ x 16’ digital sign manufactured by Watchfire Signs ( The Watchfire XVS 19mm LED sign is designed for outdoor use featuring high-resolution images. It can display full-motion video at up to 60 frames per second and is being used to display live video during events.

The new sign is also energy efficient. Watchfire products carry Energy Efficiency Certification from Underwriters Laboratories’ UL-Environment group and were the first in the LED sign industry to receive the UL-E Green Leaf Mark. This certification means that Watchfire sign products have been tested and certified for compliance with a variety of energy efficiency requirements, including those within Title 24 of the California Energy Commission’s Building Energy Efficiency Standards.

Watchfire Signs is unique because they partner with sign companies instead of bidding against them for projects. “I work exclusively with Watchfire for electronic signs,” said Joe Hupp, owner of Hupp Signs & Lighting. “Watchfire is a great company to work with, and their signs are high quality and made in the United States. Out of all the vendors we work with, they are the best.”

Rocklin High School is using the digital sign to generate advertising revenue for the school from sponsors, as well as to incorporate learning opportunities for students.

“We used to sell team sponsorships and recognize sponsors on banners in the stadium. Now, our sponsors get terrific exposure on the video board at all our home matches,” said Dave Stewart, assistant principal and athletic director at Rocklin High School.

About 12 students from Rocklin’s media class are involved in providing content to the board. “We have students in charge of four cameras at each game. They get hands-on experience learning to transition shots, providing slow motion replay and engaging the crowd,” said Stewart.

The idea for the new scoreboard was hatched after the old board shorted out in the middle of an important football game last season. Staff at the school decided they wanted their new scoreboard to have video capability and discussed how they could fund it. Parents of athletes got involved and approached different businesses to help, including Von Housen Mercedes-Benz auto dealership in Rocklin, which funded the project.

The new scoreboard is a big hit with athletes and fans. Administrators are looking at other ways to use the LED board to raise funds for athletic programs, including movie night and concerts at the stadium.

Rivals also have taken note. “We’ve noticed that a couple other schools have started renting digital boards to try to match ours,” said Stewart.

Watchfire XVS 19mm signs offer industry-leading image quality, perfected through whole-sign color calibration. The 19mm model delivers an optimal balance of brightness and energy efficiency, providing up to 50 percent energy cost savings to accelerate return on investment.

Watchfire Signs manufactures a full line of electronic message centers. It is the only manufacturer that fully encapsulates every LED module in a thick bed of silicone gel, enabling the modules to operate reliably in any weather conditions. Watchfire’s streamlined design enhances durability by minimizing the number of parts and connections, improving field performance and reliability. Watchfire message center signs feature lightweight, yet durable extruded aluminum cabinetry with precision-mitered corners, solid welds and stainless steel fasteners to deliver low-cost, fast installation and years of worry-free performance. Watchfire’s warranty, lead times, customer support and software are considered to be the best in the industry.

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs, Price Watcher gas price signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 45,000 Watchfire LED signs for retail, auto dealers, restaurants, convenience stores, gas stations, banks, schools, places of worship and other locations worldwide. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Industry Resources
Retail Sign Shops
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Buyer's Guide Listings
Add My Company
Edit My Company


© Copyright 1999-2018, All Rights Reserved.