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November 4, 2013

Sign Effectz Hires Jerry Rossetti

How does a custom-built business sign go from concept to installation on time and on budget? That’s the question Jerry Rossetti thinks about constantly.

Jerry is the latest team member to come on board at Sign Effectz, Inc. With the help of our shop employees, he builds memorable signs for our clients. According to Jerry, “The sign draws you in and the more creative your sign is the more likely folks are to remember your brand.”

The sign business is a natural fit for Jerry since he is a 3rd generation sign builder. His favorite part is the variety of custom signs we fabricate and install. “We do custom sign work and no project is like the last one. Our specialty is taking the customer’s logo and building a great sign based on it. We go from simple to complex, which keeps your mind busy and that’s what makes work enjoyable – the creative challenges and solutions. ”

As Project Manager, his day-to-day responsibility is making sure the sign service and install teams are set up for the next day. He also ensures that the necessary materials and tools are ready and the trucks are up to maintenance standards. Most importantly, he makes sure ladders and safety equipment are in top shape. His job is all about the safe and efficient deployment of our work crews.

Jerry is no rookie when it comes to project management. His most recent position was managing utility projects such as reconditioning water towers and infrastructure in Texas and retro fitting ballast tanks on oil freighters in Africa. One of his larger assignments was a 3 year project restoring a bridge in Junction, TX that was built in the 1930’s. His involvement included retrofitting it with a guard rail system that kept the original look of the bridge.

About Sign Effectz, Inc.: Sign Effectz, Inc. is a custom sign manufacturer that blends creativity with technology to provide customers with visually effective and physically durable signage. With experience in all types of signs, anything is possible at Sign Effectz, Inc.

Sign Effectz, Inc.
1827 Glendale Ave
Milwaukee, Wisconsin 53209
Phone: 414-264-5504
Website URL:

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