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Jan. 14, 2014

Watchfire Signs Integrates Point of Sale System with VeriFone

DANVILLE, Ill. — Watchfire Signs ( has integrated its point-of-sale (POS) interface with VeriFone, a leading manufacturer of site management solutions for convenience stores and gas stations. The integration allows c-store operators to automatically update their Watchfire Price WatcherTM signs using their VeriFone POS system.

A c-store POS system is a computer hub that connects all of the main systems in a store (credit card readers, fuel pump meters and ATMs) and automatically aligns all store prices. By integrating with VeriFone, Watchfire Price Watcher signs automatically sync when fuel prices change in the POS system, ensuring that fuel prices displayed in the forecourt are accurate and current.

“VeriFone is the company that many c-store operators tap to help them run their business. As an approved VeriFone Petroleum & C-Store Integrated Partner, Watchfire offers its customers a one-step process to ensure that gas price signs are current,” said Jeff Koebrich, vice president of engineering, Watchfire Signs.

Price Watcher owners who don’t already have a VeriFone POS system can use the Watchfire POS interface as a standalone controller to change gas prices from inside the store wirelessly, eliminating the need to use a handheld controller in the forecourt.

“C-stores and gas stations are growing markets for Watchfire. Our customers tell us that sales go up when they install our Price Watcher and message center signs,” said John Kunze, director of sign division sales for Watchfire. “By integrating with VeriFone, we are listening to our customers’ need for solutions to help simplify operations and be more accurate.”

Watchfire Price Watcher signs contain fully encapsulated modules that lengthen the expected product life and increase operational up-time. Full silicone encapsulation protects board-mounted electronic components from the effects of moisture, air-borne salts and heat. In addition, the signs include an active front ventilation system to keep components cool and extend product life.

The Price Watcher design is windowless, giving customers a clear, unobstructed view of the LEDs. The windowless design makes the display up to 40 percent brighter, eliminates glare and minimizes moisture and heat build-up for maximum durability.

The Price Watcher is designed for simplified, economical installation. Watchfire eliminates the expense of mounting multiple price sign components and provides a tough cabinet design that can withstand the harshest of weather. The sign’s active front ventilation enables lower cost low-profile installation because sign structure ventilation is not required. Watchfire’s complete sign unit design provides a “plug and play” solution with easy front service capability.

Watchfire also integrates with other POS providers.

About Watchfire
Watchfire engineers and manufactures outdoor LED signs to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for over 80 years and has been manufacturing LED signs for more than 15 years. More than 50,000 Watchfire LED signs are in daily operation throughout North America. Watchfire signs can be found at banks, retailers, schools, places of worship, convenience stores and other locations. For more information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

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