Avery Dennison Announces Chrome Sweet Chrome SEMA Show Promotion
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Supply 55 BannerPRO, EcoPRO continuous ink supply system, guardian laminators, quickmount



PRESS RELEASE

FOR IMMEDIATE RELEASE
October 21, 2014

Avery Dennison Announces Chrome Sweet Chrome SEMA Show Promotion

Avery Dennison Graphics Solutions today launched the Chrome Sweet Chrome promotion highlighting the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts can enter the promotion through text message, by completing the form at graphics.averydennison.com/chrome and in-person at eight partner booths at the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, November 4 – 7, 2014. Daily prizes will be awarded in addition to the grand prize, a total vehicle makeover including a full Avery Dennison car wrap, Giovanna wheels, a DUB audio package and a Croftgate cleaning care kit.

“Avery Dennison® Conform Chrome films are extremely popular with vehicle wrap installers and car enthusiasts,” said Erin Harmon, North America segment manager, Graphics Solutions at Avery Dennison. “Many cars on display at the SEMA Show feature Avery Dennison chrome films. The Chrome Sweet Chrome promotion is intended to increase awareness among the restyler and customizer community that vehicle vinyl wrap films can be used to customize a car or truck’s appearance.”

SEMA show attendees can enter to win the grand prize by finding an Avery Dennison representative in Booth #12286 or partner location, including West Coast Customs (Silver Lot), CroftgateUSA (#13019), DUB Magazine (DUB Live), Advantage Sign (#12850), Eagle Enterprises (#12761), Universal Products (#12822), Oracle Lighting (#11627), and Toyo Tire (Toyo Treadpass). The Avery Dennison representative will give attendees a Chrome Sweet Chrome sticker, and explain the rules of the promotion.

Avery Dennison Conform Chrome Red was recently added to the Conform Chrome Accent Film line, joining Silver, Gold, Blue and Black. With the addition of this new color, the Avery Dennison® Supreme Wrapping Film line now includes 87 opaque cast films in gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome and satin finishes.

“Conform Chrome Red is exactly what I've come to expect in films from Avery Dennison – a fun new color, excellent conformability and easy to install,” said Carl Brewer, of The Wrap Installers. “I can’t wait to see the colors Avery Dennison has in store for the future.”

All Avery Dennison chrome-colored films feature a mirror-like finish that creates a high-end look for vehicle wraps. The films are extremely conformable, allowing for application on rounded vehicle features, like side-view mirrors, striping and door handles.1

Avery Dennison Conform Chrome films are constructed with appearance and ease of installation in mind. Easy Apply RS™technology allows installers to easily reposition and slide the film into place, reducing air bubbles and minimizing the installation time. In addition, due to its construction, no overlaminate is required before installation.

Please see official rules and how to enter at http://graphics.averydennison.com/chrome. Samples of Avery Dennison Conform Chrome Red are available from samples.graphics@averydennison.com. To find an Avery Dennison Certified Distributor in your area, visit the Find a Distributor page on our website.

For graphics resources and more information on where to buy Supreme Wrapping Films, designers and printers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

1 The user is responsible for determining the product's suitability for the intended application. This product should be used on a test-and-approve basis.

Some states may have laws or regulations on the use of chrome or other mirror-like finishes on vehicles, which may include passenger vehicles and vans. The user is responsible for determining and complying with all applicable standards.

About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @AveryGraphics on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

Avery Dennison
8080 Norton Parkway
Mentor, OH 44060
Phone: 8002828379
E-Mail: samples.graphics@averydennison.com
Website URL: graphics.averydennison.com

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