CAYIN to Push Digital Signage Forward in the Middle East
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PRESS RELEASE

FOR IMMEDIATE RELEASE
April 29, 2015

CAYIN to Push Digital Signage Forward in the Middle East

The fast growing economy and world-class professionals in the Middle East have been attracting CAYIN Technology to keep exploring market opportunities and developing products to meet the market needs. CAYIN Technology will join 2015 Taiwan Trade Mission to Saudi Arabia, Bahrain and Kuwait, where channel partners can closely experience CAYIN’s new smart digital signage solutions.

CAYIN Technology entered the Middle East market for the first time in 2006 when CAYIN joined GITEX Saudi Arabia, the largest show in the country. “At that time, digital signage was still an unfamiliar term for most people,” said Ravel Chi, President of CAYIN Technology. “Now, we have already accomplished many successful projects in the Middle East.” For example, SABIC Academy in Saudi Arabia, United Arab Emirates University and SEHA (Abu Dhabi Health Services) in UAE, and retail stores in KWI International Airport in Kuwait.

Middle East is considered one of the fastest-growing regions in the world with steady economic growth. CAYIN Technology seizes the opportunity and has set foot all over Saudi Arabia, Dubai, Oman, Kuwait, Jordan, Bahrain, Qatar and Iraq to meet potential customers and business partners.

“Flying in and out of Middle East for nine years, we have the distinct impression that the whole region has become more and more prosperous and internationalized,” said Ravel Chi. Most major cities, including Dubai, the gateway to the Middle East, have increasingly attracted world-class professionals to explore the markets.

Meeting professionals from all over the world is crucial to build CAYIN’s sales channels. “Besides, the tradition, culture, foods and living habits in the Middle East are entirely different from the world I’m familiar with. All those business trips are great opportunities for me to experience the irreplaceable, exotic atmosphere,” said Ravel Chi.

Go deeper and deeper. From May 18 to June 3, CAYIN will participate in the 2015 Taiwan Trade Mission to Saudi Arabia, Bahrain and Kuwait, held by the Taiwan External Trade Development Council. In addition to Riyadh and Dammam, the trade mission in Saudi Arabia adds a new stop, Jubail, to visit the largest industrial city in the Middle East for the first time. During each one-day meeting in five cities, CAYIN will introduce the wholly-new-designed SMP-NEO series digital signage players and share its smart digital signage solutions.

“I always feel fully charged every time I go there,” said Ravel Chi. “It’s really exciting to see new projects, new developments and everything moving forward within several months.” Worth visiting again and again, Middle East shows explosive strength and power for development in every aspect.

CAYIN Technology
CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ever-growing market demand for almost limitless applications.

CAYIN Technology Co., Ltd.
8F, No. 577, Linsen N. Rd.
Taipei City, 104
Phone: +886-2-2595-1005
E-Mail: press@cayintech.com
Website URL: www.cayintech.com

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