Watchfire and Interstate JCDecaux Innovate with Landmark Digital Signage Contract with City of Chicago - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

  3-D Signs
  Awnings &
  Flexible Face
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Painted Signs
  Screen Printing
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Event Calendar
  Business Center
  Retail Sign Shops
  Advertising Info

Estimate Software- Printing software that helps you find the hidden treasure in your business.


October 13, 2015

Watchfire and Interstate JCDecaux Innovate with Landmark Digital Signage Contract with City of Chicago

Largest Network of its Kind Raises the Bar for Digital Advertising

DANVILLE, Ill. – A little over two years into a 20 year contract that brings together some of the most innovative and successful companies in the outdoor advertising industry, Watchfire Signs is praising the progress of the project and the cutting-edge innovations it has created.

In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

A recognized industry leader, Watchfire designs, manufactures and supports its digital products at its Danville, Ill. facility using the highest quality LEDs, whole sign color calibration, and in the case of this project, high-resolution 16mm displays, to produce the most stunning, life-like displays in the industry. With every LED module fully encapsulated in a thick bed of silicone gel, Watchfire’s products are well-suited to the unforgiving winters in the “Windy City,” enabling displays to operate dependably even in the harshest conditions.

“To date, more than 40 digital displays have been installed in Chicago,” states Watchfire Vice President Darrin Friskney, “Not only have the partners involved in this project ensured quality and longevity by choosing Watchfire, but the advertisers that Interstate JCDecaux has attracted on this network have consistently raised the bar with superior, vibrant and creative messages.” Friskney also commented that the City of Chicago itself has effectively utilized the signage for messages in the public interest, embracing the timeliness, flexibility and strengths of the digital medium.

“We see this network paving the way for other cities across the country to optimize underdeveloped assets by utilizing the power of digital advertising to generate much-needed income to reinvest back into their community. The City of Chicago and Interstate JCDecaux are the visionaries blazing this trail, and we expect others to follow because the model benefits everyone involved,” explained Watchfire’s President and CEO, Steve Harriott. “This is an inflection point in the history of outdoor advertising.”

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital signs available anywhere and has been manufacturing outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 50,000 outdoor LED signs and billboards in daily operation worldwide. Headquartered in Danville, Ill., Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. For more information, visit

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Industry Resources
Retail Sign Shops
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Buyer's Guide Listings
Add My Company
Edit My Company


© Copyright 1999-2018, All Rights Reserved.