ORAFOL Americas lends hand to Brown University
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PRESS RELEASE

FOR IMMEDIATE RELEASE
November 20, 2015

ORAFOL Americas lends hand to Brown University

ORAFOL Americas lends hand to Brown University’s Creative Arts Council project that supports emerging Providence-based artists in completing large-scale artwork at the Granoff Center. With support from current students and recent graduates, the selected community artist, James Weingrod, designed and installed his multi-faceted artwork that will be displayed in the building’s main entrance and lobby for the next year. The Granoff Center serves as a catalyst for collaboration between and among the arts, sciences, and humanities. Within the Center, creative thinkers from across disciplines can come together to work collaboratively, exchange ideas, and create new art forms.

James Weingrod, Brown University class of 2004, served as the inaugural artist. Weingrod’s proposal to transform the building’s main level lobby using vector-based images rendered in vinyl spans multiple surfaces including walls, ceilings, and floors. Now viewers are able to stand in a designated area to see the image coalesce into a singular vision. Installation began in early September and completed by the October 15 opening.

“It isn’t often that we see vinyl used in such an interesting abstract way. It was exciting to see James’s vision for the Granoff Center entranceway evolve.” said Lisa Humrich, ORAFOL Americas Marketing manager. “In the past, the mural project has allowed the Granoff Center to showcase the work of Brown and RISDstudents,” said Chira DelSesto, Assistant Director for the Creative Arts Council and Granoff Center at Brown. Weingrod’s proposed design projected in Granoff Center’s entryway “Now, working with James, we are able to expand our reach into the local arts community and give our students a new opportunity to work with and learn from a practicing artist. We are very excited about the evolution of the mural project and are so thankful that James has been an eager collaborator as we take the project in a new direction.”

The Emerging Artist Mural evolved from the Creative Arts Council’s Student Mural Competition. Originally intended as a biannual competition allowing students to undertake two-dimensional murals, the next iteration offers mentorship and training throughout the development of a public art project. Through working with a team lead by a professional artist, students and recent graduates gain meaningful experience in arts administration, fundraising, designing for the public, and creating large-scale arts projects. Since 2011, the Perry and Marty Granoff Center for the Creative Arts at Brown University has provided multidisciplinary opportunities for students and local artists to collaborate on new initiatives crossing traditional academic boundaries.

About ORAFOL Americas Inc.
ORAFOL Americas Inc. is a leading global manufacturer of premium pressure-sensitive reflective products, graphic films, digital media, laminating films, and industrial tapes used in signage, graphics, digital printing and screen printing applications. The company’s distribution network spans the United States, Canada, Latin America and the Caribbean. For more information, product samples, or to locate an Authorized ORAFOL Distributor, contact ORAFOL at (888) 672-2251 or visit ORAFOL online at www.orafolamericas.com.

ORAFOL Americas
1100 Orafol Pkway
Black Creek, GEORGIA 31308
Phone: 9124419402
E-Mail: lisa.Humrich@orafol.com
Website URL: www.orafolamericas.com

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