Watchfire Unveils Ignite OAx Business Management Software for Digital and Static Billboard Operators - The Online Magazine for the Sign Trade.
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September 20, 2016

Watchfire Unveils Ignite OAx Business Management Software for Digital and Static Billboard Operators

From Proposals to Proof of Performance, Ignite OAx Powers Comprehensive Management of Out of Home Advertising Businesses

DANVILLE, Ill. — Billboard operators now have a business management solution that will maximize revenue with time-saving functions for every screen they operate. Ignite OAx from Watchfire Signs will manage everything from proposals to proof of performance, so operators of all sizes can automate tasks and workflows using a single solution. Click to Tweet.

Ignite OAx is 100 percent cloud-based software, which will be included with every new Watchfire billboard, and will allow owners to sort and categorize every face available, whether digital or static, indoor or outdoor, for maximum sales and operational efficiency.

“Ignite OAx is more than a customer relationship management (CRM) solution. It’s software for your entire billboard business,” said Darrin Friskney, Watchfire’s vice president of digital outdoor. “With this platform, all functions of running your out of home business are integrated. It’s an intuitive platform that will save billboard operators time and money, provide the convenience of a single cloud-based software platform, and help them maximize sales opportunities and revenue. OAx is exclusive to Watchfire, and is included with your billboard purchase or available as a stand-alone software package for operators who may not yet be using digital, or are using digital from another manufacturer. Ignite OAx is one more way Watchfire makes it easier to run your business.”

With Ignite OAx, sales managers and staff will have a real-time view of availability and will be able to streamline the process from proposal to contract and campaign creation. Operations staff can manage tasks related to either static or digital faces. Finance departments can review the performance of any board and use OAx data to integrate directly with its accounting system.

The software is designed with prompts to ensure a consistent workflow. Once a proposal is generated and accepted, automated tasks ensure everyone on the team knows what needs to be done, and when. User-defined access levels give everyone the information they need to complete their tasks. Integrated functions connect calendars and email to keep every team member informed, and reports on availability and rates can be exported to accounting programs for invoicing and financial management.

Additional information about Ignite OAx can be found at

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has more than 50,000 Watchfire LED signs in operation and more digital billboard customers in the U.S. than any other manufacturer. For information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

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