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October 5, 2016

Changing Direction Proved Positive Move For Signarama Owner

A change in direction. A break from the routine. Starting over. A new chapter. Whatever you want to call it, we have all felt the tug. It might come at 27 or 38, 52 or even 72. For Don Greer, he felt it at 45. Greer had spent 25 years in grocery distribution management. But when National Supermarkets closed its doors in June 1995, Greer lost his job as warehouse manager. He found another job but the hours were long and the work frustrating.

“When I turned 45, I realized I wanted to do something different than what I had been doing for the past 25 years,” Greer said. “Running my own business seemed like the most desirable change I could make.”

In March 1999, after much research, Greer became a franchisee of Signarama, the world’s largest sign franchise that provides a full range of comprehensive sign and graphic services to both consumers and commercial customers.

More than 17 years later, Greer is now 63 and still owns his Signarama, located at 9715 Olive Blvd., in Olivette, serving customers throughout St. Louis County, validating the decision he made almost two decades ago.

Greer has no plans to slow down anytime soon. That appears to be a sound decision given research that shows an interesting trend. Based on 15 years of data from the University of Michigan’s Health and Retirement Study – a comprehensive national survey of older Americans – the percentage of people reporting “very satisfying” retirements dropped significantly from a little over 60 percent in 1998 to less than 49 percent in 2012.

Since he serves a wide client base from small-business owners and large corporations to churches and individuals, Greer chose one of the most successful franchisors in its segment with Signarama. Of all sign stores combined internationally, Signarama today makes up 80 percent of the sign franchise market.

“I plan on operating this Signarama until I feel the tug to retire,” Greer said. “I know a lot of people my age are already retired or looking forward to taking that step, but I guess I’m having too much fun, because retirement is something far in the future for me.”

9715 Olive Blvd
Olivette, MO 63132
Phone: 314-821-4475
Website URL:

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