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October 17, 2016

Family Express Selects Watchfire Signs for Digital Signage at Midwest Convenience Stores

Watchfire to exhibit at National Association of Convenience Stores (NACS) Show Booth #3755, October 18-21 in Atlanta

DANVILLE, Ill. — Watchfire Signs has been selected by the Family Express chain of convenience stores to provide digital signage for its locations throughout the midwest. Named the 2015 Chain of the Year by Convenience Store Decisions, Family Express is pivoting into made-to-order food service and needed a digital marketing platform to communicate to customers. Click to Tweet.

Family Express has installed Watchfire electronic messages centers at nearly 90 percent of their locations to date, according to David Watson, Director of Corporate Programs, at Watchfire Signs.

With proprietary brands such as the Cravin’s Kitchen made-to-order food service, Java Wave gourmet coffees and signature hot or iced espresso beverages, and the iconic “Square Donut,” Family Express was looking at digital message centers as a means to deliver dayparted communications to customers, giving them advertising messages that were immediately actionable.

“Family Express wanted a digital messaging platform to complement our daypart marketing strategy, with the ability to customize all of our sign communications with ease on a system that is dependable,” said Gus Olympidis, President and CEO of Family Express Corp. “We chose Watchfire because of their extraordinary reliability, the strength of Ignite, their programing software for the signs, and their corresponding support service.”

Watchfire will showcase its full line of convenience store products, including gas price signs and LED message centers, at the NACS show, October 18-21 in Atlanta, Booth #3755.

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has more than 50,000 Watchfire LED signs in operation and more digital billboard customers in the U.S. than any other manufacturer. For information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 8669499282
Website URL:

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