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November 2016: For Immediate Release

This Way Up: Longtime 2/90 Sign Systems Employee’s Rise to the Top

GRAND RAPIDS, MI – The American Dream is alive and well at 2/90 Sign Systems, an industry leader of solution-based architectural signage.

Today, the company named Michael Herweyer as its new president, 27 years after he was first hired as a part cutter in the manufacturing department. Herweyer was quickly promoted to the role of manufacturing supervisor, initiating the processes that catapulted 2/90’s reputation for quality. His talents soon took him to the design team. By the late 1990s, he was serving on the executive team, first as a director, then as Vice President of Technical Sales.

In his new role, Herweyer will be responsible for 2/90’s leadership team and align the organization for future growth–an area where he excelled as VP of Technical Sales. As president, he will report to Chief Executive Officers Al Perry (CEO Finance/Administration) and Mike Benedict (CEO Operations)–the former co-presidents of the company.

Perry and Benedict are delighted to entrust 2/90 to a new president with such a wealth of experience, strong relationships, and passion for the company.

“Mike’s experience in developing and executing strategic visions will strengthen 2/90’s position as an industry leader,” said Mike Benedict CEO. “His proven track record for leading the technical sales and services division for the last 10 years has given us a glimpse of where he can take the company in the future, and we look forward to watching him apply his skills across all areas of business development.”

Al Perry adds, “As Mike Benedict and I begin to look to the future, we feel very confident placing Herweyer at the helm. We expect our sales to continue to grow, allowing us to concentrate on strategies and policies to ensure we meet our goals.”

About 2/90 Sign Systems
For close to forty years, 2/90 Sign Systems has been an industry leader providing solution-based architectural signage systems. We offer a turn-key solution for customers by providing interior, digital and exterior signage along with wayfinding, installation and maintenance services. We are the partner-of-choice to many prestigious healthcare, corporate, educational, hospitality and federal government facilities. 2/90 is also available through GSA Schedule (GS-07F-0265N) and UNICOR 2/90.

2/90 Sign Systems is an ESOP (employee-owned) company with over 100 employees dedicated to producing quality signage products and exceeding our customers' expectations. Please visit for more information.

2/90 Sign Systems
5350 Corporate Grove Blvd SE
Grand Rapids, Michigan 49512
Phone: 6166564310
Website URL:

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