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July 20, 2017

Pre-Show Offerings Strengthen Businesses at the SGIA Expo

Half-day workshops focus on making the most of business investments

Fairfax, Virginia — A printing, imaging or decorating shop isn’t just about technology. It’s a business, and like any business, it needs thoughtful, strategic planning for ongoing success.

That’s the thinking behind the two half-day programs SGIA is offering on the eve of the 2017 SGIA Expo (New Orleans, October 10–12), “Wide-Format 101: Four Steps to Profitability” and “Your Business: Prepare for Success.” Both sessions take place Monday, October 9, 1:00 pm–5:00 pm.

“Your Business” is brand-new, and while “Wide-Format 101” is a returning workshop, it’s been updated for 2017, noted Dan Marx, Director of Content Development, SGIA.

“There’s so much more to an imaging business than plugging in a printer,” said Marx. “These sessions are designed to strengthen technical knowledge as well as business strategy.”

“Your Business: Prepare for Success” covers time management, branding and marketing, sales and lessons learned by a successful printer. It’s designed specifically for new and growing businesses. Speakers are Ryan Sauers, Sauers Consulting; Vince DiCecco, Your Personal Business Trainer; David Fellman, Dave Fellman & Associates; and Tom Trutna, Big Ink.

“Wide-Format 101: Four Steps to Profitability” focuses on the expanding array of opportunities for wide-format inkjet technology. Attendees will get an education in the technology and the vertical markets and product areas it can serve. Also on the agenda are color management, materials and finishing and advice for running the business. Speakers include Marx and SGIA Research Coordinator Olga Dorokhina; Josh Hope, Mimaki USA; Travis Barcelona, Nazdar and other industry experts.

Register for these sessions when you register for the 2017 SGIA Expo at SGIA members will pay $49 (non-members $65) until September 13, when prices increase to $65 (non-members $80). “Wide-Format 101” and “Your Business: Prepare for Success” are not included in the SGIA Expo + Education Pass.

SGIA — Supporting the Leaders of the Digital & Screen Printing Community
Having its origins in the screen printing industry, SGIA embraced the digital revolution early on and is now the trade association of choice for professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial printing communities looking to grow their business into new market segments through the incorporation of the latest printing technologies. SGIA membership comprises these diverse segments, all of which are moving rapidly towards digital adoption. As long-time champions of digital technologies and techniques, SGIA is the community of peers you are looking for to help navigate the challenges of this process. Additionally, the SGIA Expo is the largest trade show for print technology in North America. “Whatever the medium, whatever the message, print is indispensable. Join the community — SGIA.”

Specialty Graphic Imaging Association (SGIA)
10015 Main Street
Fairfax, VA 22031
Phone: 703-359-1364
Website URL:

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