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October 25, 2017

Watchfire and YESCO Team Up on Billboard and On-Premise Projects

DANVILLE, IL - Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet.

YESCO recently selected Watchfire Signs to manufacture two 16mm, 14’ x 48’ digital billboards located on Interstate 15 near the Dixie Center, a premier convention destination in St. George. The billboards, installed in August and September 2017, feature ads from local businesses and are nearly sold out.

YESCO previously operated an electronic sign business that competed directly with Watchfire. YESCO sold its electronic display manufacturing business in 2015. A project such as this would have been inconceivable when YESCO and Watchfire were competitors. Now that YESCO no longer manufactures electronic displays, Watchfire has become a key part of YESCO’s strategy to be the premiere electronic display integrator.

“As YESCO transitioned from manufacturing electronic displays to purely integration, we were excited to explore new options and our first move was to contact Watchfire Signs,” said Rod Wardle, vice president/electronics at YESCO. “Watchfire has a magnificent reputation for manufacturing highly reliable displays, and we have been really happy with the new relationship.”

In addition to the two billboards, YESCO enlisted Watchfire for a new display for Security National, a financial services company, in Salt Lake City. The 12'6'' x 21’6’', 16mm display delivers crisp, clear images in this high traffic location.

“YESCO is one of the biggest names in the sign and lighting industry. There isn’t a better qualified and insightful LED display buyer. Their decision to buy from us is very flattering,” said Darrin Friskney, vice president at Watchfire Signs. “Rod and I joked about how unlikely this partnership would have felt just a few years ago, but we’re delighted that they’ve put their trust in us for both the billboard and on-premise businesses. We’re looking forward to a long relationship with YESCO.”

Watchfire Signs and YESCO share a similar culture, according to Wardle. “YESCO is family-owned and Watchfire started as a family business. We both have employees with decades of tenure, so there’s good continuity in relationships and projects,” said Wardle.

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has more than 50,000 Watchfire LED signs in operation and more digital billboard customers in the U.S. than any other manufacturer. For information, go to

In 1920 Thomas Young founded Young Electric Sign Company (YESCO) in Ogden, Utah. The company operates a full service custom sign manufacturing business offering creative design, engineering, leasing, financing and maintenance agreements. YESCO owns and operates its own network of digital billboards, as well as 1,800 traditional billboard faces in the Western United States. YESCO operates a sign and lighting service franchise network throughout North America. For more information about YESCO click here.

Watchfire Signs
Danville, IL
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