La Paella Deploys Experiential ROI Driven Digital Menu Boards - The Online Magazine for the Sign Trade.
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May 6th, 2019

La Paella Deploys Experiential ROI Driven Digital Menu Boards

Learn how and why La Paella decides on digital menu boards to enhance the visual appearance of their menu while improving the way they introduce new items and upsell high margin dishes, desserts, drinks, and appetizers.

La Paella is a contemporary fast-casual restaurant brand that offers a mesmerizing twist to traditional Spanish dining. From the fresh, made-to-order paella featuring your choice of fresh clams, shrimp, or Spanish sausage to Bocata sandwiches to full variety of tapas, La Paella offers an irresistible menu in a fun, casual setting. To top-off, the dining experience La Paella wanted to deploy a digital menu board solution that visually enhanced their branding while making it easier for customers to view their menu.

Upon meeting with Nextelix Connect (NoviSign Digital Signage Partner) to discuss the installation time-frames of internet, phone, and cloud computing solutions, La Paella expressed interest in digital menu boards.

The original vendor that offered La Paella a digital menu board system was over-budget and difficult to implement. Also, La Paella wanted their branding creatively incorporated into the menu design, so it complimented their fresh in-store modern design and layout. In expectancy of new locations, they wanted the solution to be scalable, cost-effective, and cloud-based. When La Paella decided to make the switch to NoviSignís Digital Menu Boards, they expected a reliable system that was beautifully designed, quickly installed and easy to use.


  • Dependable cloud-based digital menu board software
  • All-in-one display w/ SoC media player for easy installation
  • Professionally designed digital menu board
  • A smooth deployment that was stress-free

NoviSignís digital menu board software met each condition. Upon receiving the contract, Nextelix Connect immediately designed and deployed a total digital menu board system that consisted of four commercial-grade android SoC displays with NoviSign preloaded.

Because the displays came with an integrated media player and WiFi the screens were cleanly mounted flush against the wall eliminating the need for additional wiring. From the ordering counter, customers can easily view the menu items, descriptions pricing, and food images.

Components used:

  • NoviSignís Cloud-Based Digital Menu Board Software
  • Philips D-Line 49Ē Commercial Grade SoC Displays

The move to NoviSignís digital menu board solution was managed swiftly and professional. The digital menu board layout was quickly designed, and all of the displays were delivered and installed before deadlines.

NoviSigns menu board software allows for easy on the fly real-time updates of the menu from any computer at any time. Additionally, day-part scheduling is natively included enabling La Paella to preschedule specific menus, featured items, and other promotions to automatically play on the digital menu boards on specific times set recurring schedules and or expiration dates. This ability to complete control over the menus ensures accurate pricing across all screens.


  • High menu visibility
  • Easy to use and reliable
  • Fast content updates
  • Excellent support

ďThe entire NoviSign experience has been foolproof. Their digital menu board software is intuitive, reliable, and supports any menu design option. Within minutes I was able to easily design my menu, add new items, changes prices, and insert my food images. Whenever I need to make an update, I simply log-in to my account online and apply my changes. Within the seconds of applying my changes, my digital menu boards update. Thank you Nextelix and NoviSign! Eddie Estevez, COO at La Paella

About Nextelix Connect
Nextelix Connect has been providing business technology solutions since 2014, across South Florida and the Caribbeanís, Education, Healthcare, Hospitality, and Retail market. Nextelix specializes in technology system design solutions that integrate cloud communications, computing, POS systems, and digital signage. Clients include All State Insurance, Helix Urgent Care, Rodriguez-Albuzu Law, Physician Family Pharmacy, and Boost Mobile. For more information, please visit;

About NoviSign
NoviSign has helped over 20,000 clients across 5 continents successfully deploy dynamic digital signage solutions. Some of NoviSign clients include Disney, Ikea, Dole, Home Depot, NASA, Nokia, Ferrari, Papa Johnís Pizza and more!

Using NoviSigns comprehensive web-based digital signage software online studio, you can create beautiful digital signage. With over 25+ drag and drop widgets to choose from you can quickly design and manage engaging content that features live social media streams, data-driven polls, fun interactive games, and media-rich zones that feature videos, RSS feeds, HD images, scrolling text, weather and more! For more information, please visit;

NoviSign Digital Signage
PO BOX 486
Hales Corners, WI 53130
Phone: 414-888-0358
Website URL:

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