FOR IMMEDIATE RELEASE
June 4, 2020

Avery DennisonⓇ Introduces Six New Supreme Wrapping™ Film Colors and Textures

MENTOR, Ohio – Avery DennisonⓇ Graphics Solutions (NYSE:AVY) today announced the introduction of its Spring 2020 Rugged and Luxurious color collection, which includes six new color and texture options for the company’s Supreme Wrapping™ Film portfolio.

The Rugged and Luxurious Collection inspires ultimate creativity with a combination of light and dark, gloss and textured films that transform visions of grit and grandeur into a rich visual experience for breakthrough custom creations.

Rugged Supreme Wrapping Film is a 3D conformable, textured color change film that gives vehicles the look and feel of a bed liner without the permanent application. Rugged brings a new toughness to the portfolio in four colors: Rugged Onyx, Rugged Combat Green, Rugged Bedrock Grey and Rugged Marsh Green.

Luxurious Supreme Wrapping Film features the new Obsidian Black, the company’s deepest, blackest pigment yet, and Satin Dark Grey, a rich hue fit for the driver who appreciates an elite statement.

“The new color collection was created with the experiential demands of the wrap designer in mind—a visual excitement that comes from the juxtaposition of film color and effect—evoking a statement of style and point of view that comes from a combination of satin, gloss and textured pigments. There’s a tone, texture and style to match any attitude,” said Abby Monnot, marketing director, Avery Dennison Graphics Solutions North America. “We’re thrilled to unveil this thoughtfully created collection, providing installers around the world with more options for creating a look that mirrors their customers’ wants, needs and personalities.”

The Rugged and Luxurious Collection can be viewed and experienced online using the new Avery Dennison Car Visualizer Tool.

Find more information about the new colors at graphics.averydennison.com, and join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram, and by following the hashtag #ADRuggedCollection and #ADLuxuriousCollection.

About Avery Dennison
Avery Dennison Corporation (NYSE:AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, including pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.averydennison.com.

Avery Dennison Graphics Solutions
8080 Norton Pkwy
Mentor, OH 44060
Phone: (440) 534-6000
E-Mail: daralyn.baldogo@averydennison.com
Website URL: graphics.averydennison.com/en/home.html