Watchfire Signs Earns Great Place to Work Certification, Promotes Chris White - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

  3-D Signs
  Awnings &
  Flexible Face
  Business Development
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Painted Signs
  Screen Printing
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Event Calendar
  Business Center
  Retail Sign Shops
  Advertising Info

Estimate Software- Printing software that helps you find the hidden treasure in your business.


August 3, 2021

Watchfire Signs Earns Great Place to Work Certification, Promotes Chris White

DANVILLE, Ill. - Watchfire Signs, a manufacturer of outdoor digital signs, announced that it has been Certified™ by Great Place to Work®, a global authority on workplace culture, employee experience, and leadership. The 2021 certification, based solely on employee feedback, shows Watchfire significantly outpaced U.S. companies in employee satisfaction.

According to the survey, 87 percent of Watchfire employees say the company is a great place to work, 28 points higher than typical U.S.-based companies. Watchfire also scored high for physical safety, job security and customer service.

“In today’s economy when competition for employees is fierce, this recognition is important and shows us that we are creating a culture that demonstrates our commitment to providing a safe workplace where employees have room to grow and thrive,” said Steve Harriott, CEO of Watchfire Signs.

A high number of employees surveyed said they are proud to tell others they work at Watchfire (95 percent) and hope to stay at the company a long time (86 percent).

An example of this commitment to Watchfire is Chris White, Watchfire’s new sales director in the central region. White joined Watchfire in 2006 as an inside sales rep and later served as territory manager in Texas, Indiana, and Chicago. In his new position he will oversee sales in Arkansas, Indiana, Illinois, Ohio, Michigan, Wisconsin, Minnesota, Missouri and North and South Dakota.

“I really love the culture and family atmosphere at Watchfire, and like working for a company where employees stay a long time,” said White, who noted that the number of employees has grown from 90 when he started to more than 350 today.

White succeeds Dave Wuellner who is retiring after a 45-year sales career including the past 11 years with Watchfire. Wuellner began his Watchfire tenure as a territory manager in Indiana before being promoted to sales director in the central region in 2015.

“Dave and Chris are great examples of the committed employees we have at Watchfire,” said Harriott. “We will miss Dave and wish him well in retirement, and at the same time are confident that Chris will represent Watchfire in the central region with the same integrity and enthusiasm.”

About Watchfire
Watchfire Signs designs and engineers the best looking, most durable outdoor LED signs, digital billboards and video scoreboards, which help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. The company has more than 60,000 Watchfire LED signs in operation worldwide and has more digital billboard customers in the U.S. than any other brand. For information, go to

Watchfire Signs
1015 Maple Street
Danville, IL 61832
Phone: 2174420611
Website URL:

Advertising Info
About Us
Contact Us
Privacy Policy
Site Map
Industry Resources
Retail Sign Shops
Product Showcase
Event Calendar
Tips & Tricks
Message Boards
Buyer's Guide Listings
Add My Company
Edit My Company


© Copyright 1999-2021, All Rights Reserved.