World Sign Associates Announces Annual Coolness Competition Winners - The Online Magazine for the Sign Trade.
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October 15, 2021

World Sign Associates Announces Annual Coolness Competition Winners

DENVER - The 2021 WSA Coolness Sign Design Competition concluded during the association's Annual Meeting, held October 7-9, in Nashville. WSA sign company members and endorsed vendors voted on the most innovative electrical signs produced during the past 12 months. The winning entries are in four categories: Freestanding Sign - Greater than 100 Square Feet, Freestanding Sign - Less than 100 Square Feet, Wall Sign and Potpourri. There is also a Best in Show recipient.

Best in Show/Freestanding Sign - Less than 100 Square Feet: City of Superior Gateway
The City of Superior, Colo. was looking to upgrade their signage, so they turned to DaVinci Sign Systems, Inc, located in Windsor, Colo., for a solution. Casey Easton, Senior Designer at DaVinci Sign Systems, produced the design based on the concepts the town suggested for three different gateway signs. After multiple revisions, a Tetra PowerMAX 5000K was chosen for illumination, creating a warm white glow. Because the multidimensional signs were being installed alongside a highway, Colorado Department of Transportation regulations stipulated that the materials used had to be highway-grade.

Everything from the rebar to the ties had to be coated in epoxy and the team put plywood down to protect landscaping. DaVinci professionals excelled, in spite of the highway locale and installation challenges. The City of Superior is thrilled with the cohesive look and sculptural appeal of the sign system.
Contributors: DaVinci Sign Systems, Inc

Freestanding Sign - Greater than 100 Square Feet: Pinkbox Pylon
Pinkbox Doughnuts came to Hartlauer Signs looking to make a pylon sign with a top cabinet that resembled an actual Pinkbox Doughnut. The top cabinet has internal framing with printed panaflex faces. The 'Pinkbox' letters are individual channel letters mounted on backer panel that spans the cabinet's retainers. The cabinet retainers are custom fabricated to resemble drips of icing with RGB rope lighting to outline the cabinet at night. The cabinet returns are painted with a gradient to give the returns a rounded look to mimic an actual doughnut.
Contributors: Hartlauer Signs

Wall Sign: Elements 616
Elements 616 was a large apartment complex in need of more curb appeal. This rehab consisted of a complete ADA package, custom parking garage screens and a monument cover. The owners worked with Lisa Bennett of ReDesign to create an original concept that was ultimately massaged and executed to create a truly unique and bold wall art system to grab the attention of all. This project included a custom aluminum subframe with .25" brushed Dibond CNC cut to hide the structure. Bitro BLUE LEDs bring the art to life when the sun sets on Redondo Beach, Calif.
Contributors: Clear Sign & Design, Inc, ReDesign

Potpourri: Veteran's Parkway Folded Flags
Nagle Signs, Inc partnered Shive-Hattery and the City of West Des Moines to create an illuminated art installment enhancing the roadway and honoring our nation's Veterans. The 15 individual folded flags consist of single sided painted aluminum cabinets with pan-formed faces. The reverse side features matching reflective 3M vinyl stars.
Contributors: Nagle Signs, Shive-Hattery

About World Sign Associates
World Sign Associates (WSA), headquartered in Denver, Colo., is the premier trade organization for electrical sign manufacturers and suppliers throughout North America. Members represent some of the industry's top talent. They craft custom signs as well as signs for regional and national clients, either by working independently or by combining the strengths of over 150 sign manufacturers and suppliers throughout North America. Membership in WSA is an honor for those companies that have shown their dedication to quality craftsmanship, business ethics and corporate citizenship. Founded in 1947, World Sign Associates offers an executive forum for education, fellowship, support and the exchange of ideas. WSA members adhere to the highest ethical business standards and bring the utmost value to their customers.

For more information or high-resolution photos, please contact Jennifer Wissel, WSA Director of Membership & Meetings, at (719) 839-1227 or

World Sign Associates
1660 S Albion Street Ste 404
Denver, Colorado 80222
Phone: 7198391227
Website URL:

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